Senior ABM & Demand Gen Lead

SNAP, Inc.; Los Angeles (CA); On-site; USD 142,000 - 214,000; Full time

Benefits offered by this job

RSU Equity

Medical Coverage

Parental Leave

Mental Health Support

Long-term Incentive

Job summary

Snap Inc. is seeking a senior B2B marketing leader to translate pipeline goals into quarterly forecasts, drive ABM-driven demand, and manage cross-functional launches across marketing, Growth, and BD teams.

You will design ABM plays (1:many, 1:few, 1:1), own the test roadmap, and optimize MQAs and pipeline through data-driven decisions. The role requires extensive experience in B2B marketing, ABM, and multi-channel partnerships, with strong analytical skills and a proven ability to lead without

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years experience in B2B Marketing.
• 5+ years building B2B demand generation or ABM in high growth environment.
• Multichannel ABM experience generating qualified accounts and pipeline.
• Strong experimentation, measurement, and attribution expertise.

Responsibilities

• Translate BD pipeline goals into quarterly forecasts for MQAs and pipeline.
• Develop new sources to acquire qualified Medium advertisers via channels and partnerships.
• Design ABM outreach plays (1:many, 1:few, 1:1) and specify target, content, and outcomes.
• Drive cross-functional delivery with clear briefs, ownership, timelines, and dependencies.
• Own the test roadmap for new audiences, demand sources, messages, and experiences.
• Lead closed-loop partnerships with Lifecycle Marketing, Growth, BD Strategy, and BD.
• Measure outcomes like MQA volume, BD acceptance rate, and sourced pipeline; scale successful plays.

Skills

B2B marketing

ABM strategy

Forecasting & analytics

Experimentation & attribution

Cross-functional leadership

Education

BS/BA degree or equivalent

Job description

Snap Inc. is seeking a senior B2B marketing leader to translate pipeline goals into quarterly forecasts, drive ABM-driven demand, and manage cross-functional launches across marketing, Growth, and BD teams.

You will design ABM plays (1:many, 1:few, 1:1), own the test roadmap, and optimize MQAs and pipeline through data-driven decisions. The role requires extensive experience in B2B marketing, ABM, and multi-channel partnerships, with strong analytical skills and a proven ability to lead without