ABM Growth Lead, Medium Advertisers

Snap Inc.

Austin (TX)

On-site

USD 121,000 - 182,000

Full time

6 days ago

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Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

Job summary

Snap Inc. is seeking a Lead, SMC Marketing focusing on ABM Growth Strategy to join our global Small and Medium Customers (SMC) team. You will build Medium advertiser pipeline strategy and translate SMC objectives into ABM plans across Snap’s products.

You will design ABM outreach, forecast MQAs and pipeline, and lead cross-functional launches with Content, Paid Acquisition, Events, Growth, and Lifecycle Marketing. Strong analytics and multi-channel ABM experience are essential.

Qualifications

BS/BA degree or equivalent years of experience
8+ years experience in B2B Marketing
5+ years building B2B demand generation or ABM in high growth environment
Multichannel ABM experience generating qualified accounts and pipeline
Strong experimentation, measurement, and attribution expertise

Responsibilities

Translate BD pipeline goals into quarterly forecasts for MQAs and pipeline
Develop new sources to acquire qualified Medium advertisers across channels
Design ABM plays (1:many, 1:few, 1:1) with target audiences and outcomes
Drive cross-functional delivery with clear briefs, timelines, and dependencies
Own the test roadmap for new audiences and experiences; turn tests into ABM plays
Lead closed-loop partnerships with Lifecycle Marketing, Growth, BD Strategy, and BD
Define next steps based on BD outcomes to improve targeting