Lead ABM Growth Marketing for SMC

Snap Inc.; Los Angeles (CA); On-site; USD 142,000 - 214,000; Full time

Benefits offered by this job

Equity in RSUs

Paid parental leave

Comprehensive medical coverage

Job summary

Snap Inc. in Los Angeles seeks a Lead, SMC Marketing focused on ABM Growth Strategy to build Snap’s Medium advertiser pipeline.

You will translate strategy into ABM plans, design outreach plays, and drive cross‑functional launch excellence across Content, Paid Acquisition, Events, Growth, and Lifecycle Marketing. You will own the test roadmap for new audiences and messages, define success metrics, and scale ABM plays that deliver MQA and pipeline results.

Qualifications

• 8+ years in B2B marketing
• Proven ABM/demand gen in high growth environment
• Strong forecasting and analytics skills
• CRM and marketing automation experience

Responsibilities

• Translate BD pipeline goals into quarterly forecasts for MQAs and pipeline.
• Design ABM outreach plays (1:many, 1:few, 1:1) with defined content and outcomes.
• Lead cross‑functional launches with brief ownership and timelines.
• Own the ABM test roadmap and turn successful tests into repeatable plays.
• Measure MQA volume, BD acceptance rate, and sourced pipeline; guide scaling decisions.

Skills

B2B demand gen

ABM

Forecasting

Cross‑functional leadership

CRM & marketing automation

Education

BS/BA degree

Tools

Salesforce

Marketing automation

Job description

Snap Inc. in Los Angeles seeks a Lead, SMC Marketing focused on ABM Growth Strategy to build Snap’s Medium advertiser pipeline.

You will translate strategy into ABM plans, design outreach plays, and drive cross‑functional launch excellence across Content, Paid Acquisition, Events, Growth, and Lifecycle Marketing. You will own the test roadmap for new audiences and messages, define success metrics, and scale ABM plays that deliver MQA and pipeline results.