ABM Growth Lead for SMC Marketing & Demand Gen

Snap

New York (NY)

Hybrid

USD 150,000 - 210,000

Full time

14 days+

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Job summary

Snap Inc. is seeking a Lead, SMC Marketing to own ABM growth strategy for the global Small and Medium Customers team. You will translate SMC goals into ABM plans, build the Medium advertiser pipeline, and design multi-channel outreach and plays to drive qualified accounts and pipeline.

The role requires strong analytical skills, cross-functional collaboration, and deep experience in B2B ABM. You will collaborate with Lifecycle Marketing, Growth, BD Strategy, and BD to optimize targeting and

Qualifications

BS/BA degree or equivalent years of experience in marketing or related field.
8+ years experience in B2B Marketing.
5+ years building B2B demand generation or ABM in high growth environment.
Multichannel ABM experience generating qualified accounts and pipeline.

Responsibilities

Translate BD pipeline goals into quarterly forecasts for MQAs and pipeline.
Develop new sources to acquire qualified Medium advertisers across channels.
Design 1:many, 1:few, and 1:1 ABM outreach plays and define outcomes.
Lead cross-functional delivery with Content, Paid Acquisition, Events, Growth, and Design.
Own the test roadmap for new audiences and measures for ABM plays.
Own outcomes for MQA volume, BD acceptance rate, and sourced pipeline.