Lay’s Innovation Marketing Manager - Growth & Strategy Lead

PepsiCo Inc.; Plano, Chicago (TX, IL); On-site; USD 111,000 - 185,000; Full time

Job summary

PepsiCo Inc. is seeking a Marketing Manager to lead multi-horizon innovation for Lay’s and core potato chip brands in Plano, TX or Chicago, IL. You will shape the growth agenda and drive concept-to-scale product ideas with cross-functional partners.

This role emphasizes strategic thinking, consumer insights, and executive presence, delivering bold, data-informed recommendations and market-leading campaigns.

Qualifications

• MBA or BBA with 3+ years of full-time experience.
• CPG/agency innovation experience preferred.
• Strong PM skills and cross-functional collaboration.
• Excellent written and verbal communication; strategic thinker.

Responsibilities

• Lead innovation projects for key brands via stage gate with cross-functional partners.
• Define and evolve long-term portfolio innovation strategy and growth spaces.
• Bring analytics and consumer insights to support pipeline decisions.
• Balance creativity with data-driven learning to inform concepts.
• Collaborate with brand and sales to craft sell-in tools and stories.

Skills

Project Management

Cross-functional Leadership

Strategic Thinking

Consumer Insights

Marketing Campaigns

Education

MBA or BBA + 3+ years experience

Tools

PowerPoint

Excel

Job description

PepsiCo Inc. is seeking a Marketing Manager to lead multi-horizon innovation for Lay’s and core potato chip brands in Plano, TX or Chicago, IL. You will shape the growth agenda and drive concept-to-scale product ideas with cross-functional partners.

This role emphasizes strategic thinking, consumer insights, and executive presence, delivering bold, data-informed recommendations and market-leading campaigns.