Lay’s Brand Innovation - Marketing Manager

PepsiCo Inc.; Plano, Chicago (TX, IL); On-site; USD 111,000 - 185,000; Full time

Job summary

PepsiCo Inc. is seeking a Marketing Manager to lead multi-horizon innovation for Lay’s and core potato chip brands in Plano, TX or Chicago, IL. You will shape the growth agenda and drive concept-to-scale product ideas with cross-functional partners.

This role emphasizes strategic thinking, consumer insights, and executive presence, delivering bold, data-informed recommendations and market-leading campaigns.

Qualifications

• MBA or BBA with 3+ years of full-time experience.
• CPG/agency innovation experience preferred.
• Strong PM skills and cross-functional collaboration.
• Excellent written and verbal communication; strategic thinker.

Responsibilities

• Lead innovation projects for key brands via stage gate with cross-functional partners.
• Define and evolve long-term portfolio innovation strategy and growth spaces.
• Bring analytics and consumer insights to support pipeline decisions.
• Balance creativity with data-driven learning to inform concepts.
• Collaborate with brand and sales to craft sell-in tools and stories.

Skills

Project Management

Cross-functional Leadership

Strategic Thinking

Consumer Insights

Marketing Campaigns

Education

MBA or BBA + 3+ years experience

Tools

PowerPoint

Excel

Job description

Frito-Lay Innovation Marketing Manager

Imagine What Can Happen When YOUR “Can-Do” Attitude MEETS OUR Iconic Core and Permissible Brands

Bring your passion and talent to our stage and continue to share our future and deliver innovative products to our consumers. The PFUS Marketing Innovation team is looking for a strategic, analytical problem solver and results-oriented marketer who thrives in a fast-paced environment where chartering a clear path in the face of ambiguity, bringing others along, and executing flawlessly are crucial. This is an exciting opportunity as the team develops innovation strategy and executes new and exciting launches across a portfolio of brands.

This role will be responsible for leading core innovation across some of our most iconic Potato Chip brands with a particular focus on shaping the future growth agenda on Lay’s, and will help drive organizational growth and countless smiles to consumers!

As the Marketing Manager, you will lead strategy and execution for a multi-horizon pipeline for Lay’s. This role will help define and execute the innovation strategy with cross-functional teams and develop a robust innovation pipeline. We are a nimble team. This experience will develop and showcase your ability to stay on top of leading trends, think strategically, act quickly and think outside the box to fully realize product ideas from concept to scale-up. And you’ll grow in your executive presence as you influence senior leaders across the organization to believe in our great innovation plans.

Responsibilities

Accountabilities

• Lead the execution of innovation projects for key brands through stage gate process in collaboration with cross-functional partners while navigating complexity
• Help define and evolve the long-term portfolio innovation strategy, identifying growth platforms, whitespace opportunities, and future demand spaces
• Bring strong analytical background and strategic rationale to build recommendations for pipeline development
• Balance art and science, leveraging your deep understanding of the consumer and trends to make gut instinct decisions, while balancing with insights & analytics to drive a data-oriented learning agenda
• Develop new products through close cross-functional partnership with speed to market as a focus
• Partner with brand and sales team to create best in class sell story and tools for sell-in
• Lead best-in-class cross functional partnership skills across the organization including brand, insights, finance, supply chain, R&D, sales, and agency partners

Compensation and Benefits

• The expected compensation range for this position is between $110,700 - $185,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Ideal candidate will have

• Previous CPG and/or agency innovation experience strongly preferred
• MBA degree or BBA with 3+ years of direct, full-time work experience
• Strong project management skills and cross-functional team experience
• Strong demonstrative leadership potential and strategic thinking
• A passion for understand consumer behavior and an ability to translate trends and insights into product ideas that uniquely satisfy unmet needs
• Can-do spirit with an aptitude in dealing with ambiguity facilitated by a penchant for creative-thinking and problem-solving
• Ability to keep others engaged and accountable while delivering results flawlessly and on-time
• A sense of urgency, bias for action, and strong attention to detail
• Strong written and oral communication skills
• A curiosity to learn about all parts of innovation (pack, product, etc.) and the functions (operations, supply, etc.) that go into turning concepts into products
• A flexible and 360 marketing/GM like mindset with strong understand of brand building

• Project Management
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
• Ability to effectively collaborate, communicate and influence in a matrix environment
• Creative thinking and problem-solving skills
• Demonstrated ability to develop and cultivate relationships
• Strong Strategic Thinking, Drive for Results, Creative Problem Solver, Optimistic, and Entrepreneurial
• Advanced Powerpoint and Excel skills

The role is based in Plano, TX or Chicago, IL

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement.