Lawrence AVP Branch Leader & Community Growth

Metro Credit Union; Lawrence (MA); On-site; USD 97,000 - 112,000; Full time

Job summary

Metro Credit Union in Lawrence, MA is seeking an AVP Branch Manager to lead a high-performing team, drive member growth, and ensure operational excellence in a key member-facing location.

The role focuses on delivering exceptional member experiences, strengthening community relationships, and balancing service with risk management and business performance. Strong leadership and coaching skills are essential for developing future leaders.

Qualifications

• Must have leadership experience in retail banking or credit unions.
• Proven ability to coach, develop talent, and drive measurable business results.
• Strong relationship-building and community engagement skills.
• Ability to balance member experience, risk management, and growth.
• Strategic thinker with a hands-on leadership style.

Responsibilities

• Lead branch operations to deliver service, performance, and compliance.
• Coach and develop branch team through clear expectations and feedback.
• Set and drive branch sales, referrals, lending, and member growth goals.
• Serve as senior escalation point for complex member needs and issues.
• Monitor performance metrics and address risks proactively.
• Collaborate with Lending, Marketing, Operations to improve member outcomes.
• Strengthen community presence and Metro visibility in Lawrence.
• Translate priorities into actionable branch execution and accountability.
• Identify process improvements through data-driven decisions.

Skills

Leadership

Talent Development

Relationship Building

Customer Service

Strategic Planning

Education

Bachelor’s or Associate’s degree in Business/Finance or related field

Job description

Metro Credit Union in Lawrence, MA is seeking an AVP Branch Manager to lead a high-performing team, drive member growth, and ensure operational excellence in a key member-facing location.

The role focuses on delivering exceptional member experiences, strengthening community relationships, and balancing service with risk management and business performance. Strong leadership and coaching skills are essential for developing future leaders.