Launch Partner Manager, SMB Channel Growth

TikTok Inc.; San Jose (CA); On-site; USD 103,000 - 165,000; Full time

Job summary

TikTok Inc. is seeking a Sr. Partner Manager (TPA) to join the Monetization Product Partnerships team.

You will lead onboarding and implementation for North American channel partners, guiding them from contract execution to first revenue, and ensuring they have the tools, workflows, and support to activate SMB advertisers effectively. This role blends technical implementation, operational discipline, and partner enablement, with heavy collaboration across product, BD, legal, and marketing to

Qualifications

• Extensive experience in business development or strategic partnerships in digital advertising or SaaS.
• Proven ability to manage complex, cross-functional partner onboarding and GTM launches.
• Strong technical and operational understanding of paid media platforms.

Responsibilities

• Lead onboarding and implementation to ensure operational readiness.
• Create foundational enablement materials and repeatable launch playbooks.
• Stand up core workflows (attribution, reporting, billing, escalation).
• Drive rapid time-to-first-spend through early activation milestones.
• Remove onboarding blockers through cross-functional coordination.
• Capture launch feedback to improve scalability and efficiency.
• Establish performance baselines and handoff criteria for transition to SPMs.
• Produce initial success stories to support partner recruitment and scaling.

Skills

Partnership management

Negotiation

Cross-functional collaboration

Digital advertising

Program management

SMB models

Job description

TikTok Inc. is seeking a Sr. Partner Manager (TPA) to join the Monetization Product Partnerships team.

You will lead onboarding and implementation for North American channel partners, guiding them from contract execution to first revenue, and ensuring they have the tools, workflows, and support to activate SMB advertisers effectively. This role blends technical implementation, operational discipline, and partner enablement, with heavy collaboration across product, BD, legal, and marketing to