Launch Partner Manager: Channel Growth & Onboarding

TikTok Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

TikTok Inc. is seeking a Launch Partner Manager to own the 0-to-1 phase for TikTok's strategic Channel Partners across North America.

You will drive partners from contract execution through operational readiness and first revenue, ensuring tools, workflows, and support enable SMB advertisers to activate effectively and profitably. The role combines technical implementation, operational discipline, and partner enablement to compress time-to-value and set partners up for long-term success.

Qualifications

• Many years of experience in business development, strategic partnerships, or commercial strategy within digital advertising, martech, or SaaS.
• Proven success negotiating and managing large-scale partnerships or channel ecosystems.
• Strong understanding of SMB acquisition models and platform-driven revenue growth.

Responsibilities

• Lead onboarding and implementation to ensure operational readiness
• Create foundational enablement materials and repeatable launch playbooks
• Stand up core workflows (attribution, reporting, billing, escalation)
• Drive rapid time-to-first-spend through early activation milestones
• Remove onboarding blockers through cross-functional coordination
• Capture launch feedback to improve scalability and efficiency
• Establish performance baselines and handoff criteria for transition to SPMs
• Produce initial success stories to support partner recruitment and scaling

Skills

Business development

Strategic partnerships

Channel ecosystems

Analytical skills

Financial modeling

Executive stakeholder management

Communication

Leadership

Job description

TikTok Inc. is seeking a Launch Partner Manager to own the 0-to-1 phase for TikTok's strategic Channel Partners across North America.

You will drive partners from contract execution through operational readiness and first revenue, ensuring tools, workflows, and support enable SMB advertisers to activate effectively and profitably. The role combines technical implementation, operational discipline, and partner enablement to compress time-to-value and set partners up for long-term success.