Channel Sales Launch Partner Manager- Austin (Third-Party Associate)

TikTok Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

TikTok Inc. is seeking a Launch Partner Manager to own the 0-to-1 phase for TikTok's strategic Channel Partners across North America.

You will drive partners from contract execution through operational readiness and first revenue, ensuring tools, workflows, and support enable SMB advertisers to activate effectively and profitably. The role combines technical implementation, operational discipline, and partner enablement to compress time-to-value and set partners up for long-term success.

Qualifications

• Many years of experience in business development, strategic partnerships, or commercial strategy within digital advertising, martech, or SaaS.
• Proven success negotiating and managing large-scale partnerships or channel ecosystems.
• Strong understanding of SMB acquisition models and platform-driven revenue growth.

Responsibilities

• Lead onboarding and implementation to ensure operational readiness
• Create foundational enablement materials and repeatable launch playbooks
• Stand up core workflows (attribution, reporting, billing, escalation)
• Drive rapid time-to-first-spend through early activation milestones
• Remove onboarding blockers through cross-functional coordination
• Capture launch feedback to improve scalability and efficiency
• Establish performance baselines and handoff criteria for transition to SPMs
• Produce initial success stories to support partner recruitment and scaling

Skills

Business development

Strategic partnerships

Channel ecosystems

Analytical skills

Financial modeling

Executive stakeholder management

Communication

Leadership

Job description

Responsibilities

The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. The team's culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next.

This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships with key partners. If you are energized by the idea of working with SMB partners driving advertising innovation, this could be the perfect fit for you.

As a Launch Partner Manager, you will own the critical 0-to-1 phase for TikTok's most strategic Channel Partners across North America. You'll drive partners from contract execution through operational readiness and first revenue, ensuring they have the tools, workflows, and support needed to activate SMB advertisers efficiently and profitably. This role requires a unique blend of technical implementation expertise, operational discipline, and partner enablement skills to compress time-to-value and set partners up for long-term success.

Key Responsibilities

• Lead onboarding and implementation to ensure operational readiness
• Create foundational enablement materials and repeatable launch playbooks
• Stand up core workflows (attribution, reporting, billing, escalation)
• Drive rapid time-to-first-spend through early activation milestones
• Remove onboarding blockers through cross-functional coordination
• Capture launch feedback to improve scalability and efficiency
• Establish performance baselines and handoff criteria for transition to SPMs
• Produce initial success stories to support partner recruitment and scaling

Qualifications

Minimum Qualifications

• Many years of experience in business development, strategic partnerships, or commercial strategy within digital advertising, martech, or SaaS.
• Proven success negotiating and managing large-scale partnerships or channel ecosystems.
• Strong understanding of SMB acquisition models and platform-driven revenue growth.

Preferred Qualifications

• Excellent analytical and financial modeling skills; ability to translate data into strategy and investment decisions.
• Demonstrated ability to lead and mentor high-performing teams across BD, partnerships, and strategy functions.
• Experience in fast-paced, high-growth environments, ideally within major digital advertising platforms
• Exceptional communication, influencing, and executive stakeholder management skills.
• Strategic thinker with the ability to balance vision with execution in a rapidly evolving environment.

Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy