Launch Director — Equity & Remote-Eligible Growth Lead

Human Interest Group Inc.; New York (NY); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Human Interest Group Inc. is seeking a full-time launch lead in New York to shepherd end-to-end consumer social products from concept to live beta. You will work directly with the founder and a core team, coordinating remote and on-site collaborators across marketing, product, design, and operations.

Salary is experience-based with meaningful early-team equity; a paid trial sprint starts the process, then expands to the full role and equity paperwork. January start preferred.

Qualifications

• Launched apps, campaigns, or events and coordinated teams.
• New York strongly preferred; remote considered with regular on-ground time.
• Equity available and fast-moving startup environment.

Responsibilities

• Drive consumer social launches and early product validation.
• Manage growth channels: waitlists, referrals, funnels, retention.
• Lead marketing: positioning, campaigns, calendar planning.
• Create social content, analytics, and cadence.
• Coordinate PR: media lists and pitches.
• Foster community and networking dynamics.
• Collaborate with influencers and creators.
• Oversee product UX: onboarding, paywalls, push strategy.
• Optimize app store listings and ASO.
• Oversee operations: support, verification, events, payouts.
• Coordinate remote teams and playbooks.
• Leverage AI tools and analytics.
• Handle miscellaneous launch needs.

Skills

Launch management

Growth marketing

Cross-functional leadership

Remote team coordination

Tools

Notion

Airtable

Job description

Human Interest Group Inc. is seeking a full-time launch lead in New York to shepherd end-to-end consumer social products from concept to live beta. You will work directly with the founder and a core team, coordinating remote and on-site collaborators across marketing, product, design, and operations.

Salary is experience-based with meaningful early-team equity; a paid trial sprint starts the process, then expands to the full role and equity paperwork. January start preferred.