Remote Launch Architect: GTM Strategy & Activation

Introd; Austin, Northern (TX, KY); Hybrid; USD 683,000 - 1,138,000; Part time

Job summary

Introd is seeking a GTM & Launch Strategist for a six-to-ten-week engagement spanning Remote / Austin / SF / NY. You will judge launch readiness, build the system around the launch, and evaluate post-launch outcomes.

You will lead scope items from the GTM Launch Playbook to Product Hunt and AppSumo initiatives, coordinate founder cohorts, and craft positioning, demonstrations, FAQs, and onboarding paths. You must own the work end-to-end and move quickly with integrity.

Qualifications

• You have personally led launches and can separate your contribution from the team’s.
• You use conversion and retention evidence rather than votes, impressions, traffic, or raw signups.
• You can examine an underperforming launch without rewriting the story after the fact.

Responsibilities

• Launch-readiness audit
• Product Hunt strategy and execution
• AppSumo and marketplace economic analysis
• Founder-community launch cohorts
• Positioning and launch assets
• Demonstrations, FAQs, and response plans
• Conversion and onboarding pathways
• Post-launch follow-through
• Cohort-quality and retention analysis
• GTM Launch Playbook

Job description

Introd is seeking a GTM & Launch Strategist for a six-to-ten-week engagement spanning Remote / Austin / SF / NY. You will judge launch readiness, build the system around the launch, and evaluate post-launch outcomes.

You will lead scope items from the GTM Launch Playbook to Product Hunt and AppSumo initiatives, coordinate founder cohorts, and craft positioning, demonstrations, FAQs, and onboarding paths. You must own the work end-to-end and move quickly with integrity.