Launch Director

Human Interest Group Inc.; New York (NY); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Human Interest Group Inc. is seeking a full-time launch lead in New York to shepherd end-to-end consumer social products from concept to live beta. You will work directly with the founder and a core team, coordinating remote and on-site collaborators across marketing, product, design, and operations.

Salary is experience-based with meaningful early-team equity; a paid trial sprint starts the process, then expands to the full role and equity paperwork. January start preferred.

Qualifications

• Launched apps, campaigns, or events and coordinated teams.
• New York strongly preferred; remote considered with regular on-ground time.
• Equity available and fast-moving startup environment.

Responsibilities

• Drive consumer social launches and early product validation.
• Manage growth channels: waitlists, referrals, funnels, retention.
• Lead marketing: positioning, campaigns, calendar planning.
• Create social content, analytics, and cadence.
• Coordinate PR: media lists and pitches.
• Foster community and networking dynamics.
• Collaborate with influencers and creators.
• Oversee product UX: onboarding, paywalls, push strategy.
• Optimize app store listings and ASO.
• Oversee operations: support, verification, events, payouts.
• Coordinate remote teams and playbooks.
• Leverage AI tools and analytics.
• Handle miscellaneous launch needs.

Skills

Launch management

Growth marketing

Cross-functional leadership

Remote team coordination

Tools

Notion

Airtable

Job description

The full-stack launch weapon. One seat. Everything.

Every era of technology makes one big promise. Ours promised unlimited connection — and delivered a decade of swiping, scrolling, and staying home. We built the correction: a paid, verified membership connecting people through shared interests, in the app daily, in real life weekly.

The platform is built and live (in internal beta) on both app stores. Founding community partners are signing every week. New York opens in January. You'll work directly with the founder and an established core team. Not a lane. Not a department. The whole board.

Read this list carefully, because it's the job:

• Consumer social launches. Density before breadth, supply before demand, and the cold-start problem.
• Growth. Waitlists, referrals, attribution, funnels, conversion, retention curves, and cohort thinking.
• Marketing. Positioning, campaigns, partnerships, lifecycle email, launch calendars, and a ninety-day demand plan.
• Social content. Instagram, TikTok, hooks, formats, cadence, content production, and analytics.
• PR. Press lists, journalist pitches, stories, spokesperson preparation, and launch moments.
• Community and networking dynamics. How scenes form, why people join, and what makes a room feel alive.
• Influencers and community leaders. Experience with creators, promoters, artists, and organizers. Building with influencers, not renting them.
• Product, UX, and UI. QA flows, conversion friction, tickets, onboarding, paywalls, and push strategy.
• App stores. Listings, screenshots, keywords, reviews, and ASO on both stores.
• Operations. Member support, identity verification, launch events, partner administration, and payout tracking.
• Team coordination. Remote teams, editors, engineering, design, and playbooks.
• The modern toolkit. AI, scheduling platforms, Notion/Airtable, analytics, and video editing direction.
• And everything in between. Hiring, improving playbooks, catching what's falling. Whatever the launch needs, handled.

Nobody is world-class at all thirteen. You need to be genuinely good at most, dangerous at the rest, and honest about which is which.

Who you are:

You've launched apps, campaigns, events, or productions and coordinated teams, including remote ones. New York strongly preferred; remote considered with regular time on the ground.

The deal:

Salary based on experience, plus meaningful early-team equity. We start with a paid trial sprint with real deliverables; prove it, and the full role and equity paper immediately.

No long cover letters. We move fast, and January is coming.