LatAm Field Marketing Lead - ABM & Demand Gen

Teradata; Austin (TX); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Commission eligibility

Benefits package

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional NA responsibilities. You will drive demand generation, ABM programs, and pipeline growth across Latin America while supporting USA/Canada markets.

You will lead regional campaigns, coordinate assets for ABM programs, and partner with sales and SDR teams to optimize funnel performance. Strong English and Spanish required; Portuguese a plus.

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with experience managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset, able to diagnose full-funnel marketing performance.
• Proficient in Salesforce, campaign and pipeline reporting, CRM data usage to measure funnel conversion.
• Fluent English and Spanish; Portuguese a plus.

Responsibilities

• Drive demand generation across LATAM with digital programs, field events, partner marketing, and content syndication; own pipeline targets.
• Coordinate asset delivery into ABM and marketing automation platforms (Influ2, Eloqua).
• Align marketing activities with regional pipeline goals; create enablement materials and outreach templates.
• Enable localized campaigns and messaging for Spanish/Portuguese markets; target named and cluster accounts in ABM programs.
• Plan and manage regional field and virtual events end-to-end (Cvent, post-event assets).
• Provide social media support for local leaders and SME advocates.
• Coordinate regional marketing calendar, weekly updates, and performance reviews; manage calendar and budget.
• Analyze full-funnel performance and adjust programs to improve conversions.
• Support MDF and channel/partner marketing activities and NA region collaboration.

Skills

ABM programs

Demand generation

Field marketing

Data-driven

Pipeline ownership

Channel/partner marketing

B2B marketing

Education

Bachelor's degree

Tools

Salesforce

Eloqua

Influ2

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional NA responsibilities. You will drive demand generation, ABM programs, and pipeline growth across Latin America while supporting USA/Canada markets.

You will lead regional campaigns, coordinate assets for ABM programs, and partner with sales and SDR teams to optimize funnel performance. Strong English and Spanish required; Portuguese a plus.