LATAM Field Marketing Lead — ABM & Demand Gen

Teradata; Denver (CO); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM, with additional support for the USA/Canada markets. This hands-on role drives ABM and demand gen programs to accelerate the sales cycle and build pipeline across multiple markets, including Spanish and Portuguese-speaking regions.

The ideal candidate has 5–8 years in B2B marketing, strong experience in field marketing, and proficiency with Salesforce, Eloqua and Influ2.

Qualifications

• Bachelor's degree required with 5–8 years in B2B marketing or related roles.
• Experience in field marketing, demand generation or ABM is essential.
• Regional marketing experience across LATAM is preferred.
• Experience with enterprise software, data or AI is a plus.

Responsibilities

• Drive demand generation activity across LATAM with pipeline ownership.
• Coordinate asset delivery into ABM/marketing automation platforms.
• Align marketing with regional sales to hit pipeline goals.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs for named and cluster accounts.
• Plan regional field and virtual events end-to-end.
• Provide social media support for local leaders and SMEs.
• Manage regional marketing calendar and budget; analyze full-funnel performance.
• Support channel/partner marketing activities and MDF usage.
• Collaborate with North America team for USA/Canada focus when needed.

Skills

ABM programs

Demand generation

Field marketing

Sales alignment

CRM data

Salesforce

Education

Bachelor's degree

Tools

Eloqua

Influ2

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM, with additional support for the USA/Canada markets. This hands-on role drives ABM and demand gen programs to accelerate the sales cycle and build pipeline across multiple markets, including Spanish and Portuguese-speaking regions.

The ideal candidate has 5–8 years in B2B marketing, strong experience in field marketing, and proficiency with Salesforce, Eloqua and Influ2.