LATAM Field Marketing Manager

Teradata; Santa Fe (NM); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing with a primary focus on LATAM and secondary support for the USA/Canada markets. You will lead ABM and demand generation programs to accelerate the sales cycle and generate pipeline, collaborating with LATAM sales, channel partners, and regional teams.

You will manage end-to-end events, localization for Spanish/Portuguese markets, and regional budgets, while leveraging Salesforce and marketing automation tools to measure funnel performance and

Qualifications

• Bachelor's degree required.
• 5–8 years in B2B marketing, field marketing, demand gen or ABM.
• Regional LATAM marketing experience.
• Experience in enterprise software, data, analytics, or AI.
• Fluent English and Spanish; Portuguese language skills preferred.

Responsibilities

• Drive demand generation across LATAM with pipeline ownership.
• Coordinate asset delivery in ABM and marketing automation platforms.
• Align marketing activity with regional sales to hit pipeline goals.
• Enable localized campaigns for Spanish/Portuguese markets.
• Design and execute ABM programs for named accounts across LATAM.
• Plan regional field and virtual events end-to-end.
• Manage regional marketing calendar and budget.
• Take a data-driven approach to analyse full-funnel performance and adjust programs.

Skills

Field marketing

Demand generation

ABM programs

Sales enablement

Marketing automation

Cross-functional collaboration

Spanish

Portuguese

Education

Bachelor's degree

Tools

Salesforce

Eloqua

Influ2

Job description

Teradata is seeking a Manager, Field Marketing with a primary focus on LATAM and secondary support for the USA/Canada markets. You will lead ABM and demand generation programs to accelerate the sales cycle and generate pipeline, collaborating with LATAM sales, channel partners, and regional teams.

You will manage end-to-end events, localization for Spanish/Portuguese markets, and regional budgets, while leveraging Salesforce and marketing automation tools to measure funnel performance and