LATAM Growth Marketing Lead

Creatio; Boston (MA); On-site; MXN 600,000 - 900,000; Full time

Job summary

Creatio is seeking a Regional Marketing Manager to drive integrated marketing campaigns that support our annual operating plan in Mexico. You will orchestrate multi-channel programs to generate pipeline and align with sales priorities, working with cross-functional teams and external partners.

The role is based in Mexico. You will plan, execute, and optimize campaigns across digital, events, email, social, and ABM programs, measuring impact and driving continuous improvement.

Qualifications

• 3+ years of B2B marketing experience.
• Fluency in written and conversational English.
• Strong campaign orchestration and experience working with cross-functional teams.
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated with ownership of tools and processes.

Responsibilities

• Planning, creating and executing high-performing marketing programs.
• Support and align with the sales team’s priorities and focus on driving pipeline.
• Understand and deploy different strategies and plans to reach new prospects and drive opportunities expansion.
• Orchestrate multichannel campaigns across digital, social, web, events, email and with third-party agencies; support ABM strategies.
• Plan, coordinate, and deliver complex marketing initiatives with cross-functional collaboration to achieve business objectives.
• Set goals and define metrics for each marketing campaign, including lead generation and pipeline impact.
• Track and analyze campaign performance, conduct post-campaign evaluations, and provide insights to optimize future initiatives.

Skills

B2B marketing

Campaign orchestration

Cross-functional collaboration

Job description

Creatio is seeking a Regional Marketing Manager to drive integrated marketing campaigns that support our annual operating plan in Mexico. You will orchestrate multi-channel programs to generate pipeline and align with sales priorities, working with cross-functional teams and external partners.

The role is based in Mexico. You will plan, execute, and optimize campaigns across digital, events, email, social, and ABM programs, measuring impact and driving continuous improvement.