LATAM Mass, Social & Influencer Marketing Lead

Amazon Inc.; Seattle (WA); On-site; USD 125,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC is seeking a Spanish-fluent marketing leader to build and run Mass Marketing, Social Media, and Influencer Marketing for Worldwide Cross-Border in LATAM. You will own full-funnel brand, media planning, and demand for XB LATAM, starting in Colombia with later expansion to Peru, Argentina, and Chile.

You will manage a multi-million dollar annual budget and oversee agency partnerships across LATAM, partnering with Data/BI to measure impact and optimize performance.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience communicating results to senior leadership.
• Experience using Microsoft Excel to manipulate and analyze data.

Responsibilities

• Mass Marketing: lead XB Colombia mass marketing and plan media across TV, OLV, digital, and partners to deliver reach and efficiency targets.
• Social Media & Influencer Marketing: define regional social/influencer strategy, channel mix, and content calendar for LATAM.
• Budget Ownership: manage multi-million dollar annual marketing budget across LATAM and allocate investments across funnel stages and destinations.
• Agency Partnership Management: manage LATAM media/influencer/creative agencies with SLAs and performance expectations.
• Measurement, Reporting & Stakeholder Management: define KPIs and deliver weekly/monthly performance readouts.

Skills

Fluent Spanish

Marketing leadership

Education

Bachelor's degree

Tools

Excel

Tableau

Salesforce

Job description

Amazon.com Services LLC is seeking a Spanish-fluent marketing leader to build and run Mass Marketing, Social Media, and Influencer Marketing for Worldwide Cross-Border in LATAM. You will own full-funnel brand, media planning, and demand for XB LATAM, starting in Colombia with later expansion to Peru, Argentina, and Chile.

You will manage a multi-million dollar annual budget and oversee agency partnerships across LATAM, partnering with Data/BI to measure impact and optimize performance.