Regional Marketing Manager (LATAM)

Creatio; Boston (MA); On-site; MXN 600,000 - 900,000; Full time

Job summary

Creatio is seeking a Regional Marketing Manager to drive integrated marketing campaigns that support our annual operating plan in Mexico. You will orchestrate multi-channel programs to generate pipeline and align with sales priorities, working with cross-functional teams and external partners.

The role is based in Mexico. You will plan, execute, and optimize campaigns across digital, events, email, social, and ABM programs, measuring impact and driving continuous improvement.

Qualifications

• 3+ years of B2B marketing experience.
• Fluency in written and conversational English.
• Strong campaign orchestration and experience working with cross-functional teams.
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated with ownership of tools and processes.

Responsibilities

• Planning, creating and executing high-performing marketing programs.
• Support and align with the sales team’s priorities and focus on driving pipeline.
• Understand and deploy different strategies and plans to reach new prospects and drive opportunities expansion.
• Orchestrate multichannel campaigns across digital, social, web, events, email and with third-party agencies; support ABM strategies.
• Plan, coordinate, and deliver complex marketing initiatives with cross-functional collaboration to achieve business objectives.
• Set goals and define metrics for each marketing campaign, including lead generation and pipeline impact.
• Track and analyze campaign performance, conduct post-campaign evaluations, and provide insights to optimize future initiatives.

Skills

B2B marketing

Campaign orchestration

Cross-functional collaboration

Job description

Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.

We’re proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports.

In 2025, Creatio was named to Inc.’s Best Workplaces list, recognizing our commitment to employee wellbeing and a strong workplace culture.

Who We’re Looking For

We are looking for a Regional Marketing Manager, you’ll act as the primary driver to execute integrated marketing campaigns that support the various business goals identified in our annual operating plan

The role is based in Mexico.

Responsibilities

• Planning, creating and executing high-performing marketing programs.
• Support and align with the sales team’s priorities and focus on driving pipeline.
• Understand and deploy different strategies and plans to reach new prospects and drive opportunities expansion.
• Orchestrate multichannel campaigns, leveraging channels and tactics such as digital, social media, web, virtual and in-person events, external exhibitions, email and collaboration with 3rd party agencies. Also, support and execute account-based strategies and programs.
• Plan, coordinate, and deliver complex marketing initiatives, ensuring effective cross-functional collaboration to achieve business objectives.
• Set goals and define metrics for each marketing campaign, including lead generation, conversion rates, and pipeline impact.
• Track and analyze campaign performance, conduct post-campaign evaluations, and provide insights and recommendations to continuously optimize future marketing initiatives.

Requirements

• 3+ years of B2B marketing experience.
• Fluency in written and conversational English.
• Strong campaign orchestration and experience working with cross-functional teams
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.

What You Should Expect From Us

• Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential.
• Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally.
• Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one.
• Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve.
• Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.