LATAM Product Manager — Mexico City (Hybrid)

Airbnb; Miami (NM); Hybrid; USD 129,000 - 177,000; Full time

Benefits offered by this job

Bonus eligibility

Equity

Employee Travel Credits

Job summary

Airbnb is seeking a senior Product Marketing leader for LATAM, based in Mexico City with hybrid work. This role drives product strategy, user insights, and marketing alignment across regional and global teams to shape market-specific features and campaigns.

You will lead go-to-market efforts, develop regional product narratives, and collaborate with cross-functional teams to ensure successful releases and scalable growth. Expect travel 30-35% and a focus on data-driven decision making.

Qualifications

• 10-15 years of product management experience.
• Demonstrated track record of product leadership.
• Comfortable with doing individual contributor product management work.
• Success in building and scaling global consumer products and ecosystems that people love.
• Experience creating product messaging and delivering to customers and the media.
• Entrepreneurial track record of taking an idea to reality – start up experience a plus while capable of operating in a larger organization.
• Ability to effectively use data and perform business analysis to support product strategy/decisions.
• Capable of driving execution across teams in a fast-paced environment.
• Highly collaborative and results oriented.
• Strong AI fluency: hands-on use of AI tools in your day-to-day product work (research, analysis, prototyping, communications).
• Ability to spot where AI can improve products and team workflows, and turn those opportunities into shipped outcomes.
• Ability and willingness to travel around 30-35% of the time.
• Fluency in English and at least one other local language (Spanish or Portuguese).

Responsibilities

• Build deep expertise on Airbnb in your market/region through user research, marketplace data, and an understanding of the competitive landscape and be capable of synthesizing in a cohort product story input from multiple stakeholders and sources.
• Work with other functional leaders in your market/region to articulate the product vision, strategy, and roadmap for Airbnb products and new businesses.
• Implement best-in-class product development and management practices, including relevant go-to-market kits and information packs for local teams, while working with central and local teams.
• Maintain and articulate a product feature and roadmap prioritization plan in collaboration with local teams.
• Advocate for and execute new products that deliver impact for our business and users.
• Communicate concisely and influence outcomes across all levels of the company, including country and regional executive teams.
• Drive alignment across product teams (Technology, Design) and key cross-functional partners (Business, Supply, FP&A, Marketing, Global Operations, Customer Support, Trust, etc.) to ensure initiatives are prioritized for wider roll-out or piloted to test and learn
• Define goals and success with clearly measurable objectives and key results for your area.
• Build and seamlessly integrate partnerships in your country/region that expand existing businesses and build new ones.
• Navigate regulatory and government requirements in partnership with Policy/Comms and regions/markets.
• Craft the product narrative and marketing strategies that communicate the benefits and features of our products both internally and externally in collaboration with comms and other cross functional partners.
• Develop and deliver engaging product demos to press, showcasing key features and functionalities.

Skills

Product leadership

Individual contributor

Global product scaling

Product messaging

Entrepreneurial mindset

Data analysis

Cross-functional execution

Collaboration

AI fluency

Travel willingness

Multilingual

Tools

AI tools

Job description

Airbnb is seeking a senior Product Marketing leader for LATAM, based in Mexico City with hybrid work. This role drives product strategy, user insights, and marketing alignment across regional and global teams to shape market-specific features and campaigns.

You will lead go-to-market efforts, develop regional product narratives, and collaborate with cross-functional teams to ensure successful releases and scalable growth. Expect travel 30-35% and a focus on data-driven decision making.