K-12 Demand Gen Specialist — Pipeline Growth

JoVE; Texas; On-site; USD 70,000 - 110,000; Full time

Job summary

JoVE is seeking a Marketing Specialist to build the K-12 demand engine in the US. The role is responsible for generating marketing qualified leads, moving them to SQLs, and delivering sourced pipeline, with potential to own the function as the segment scales.

You will drive awareness among teachers and district leaders, plan education conferences, create assets, and optimize campaigns based on funnel metrics. Travel to events is expected.

Qualifications

• Bachelor's degree required.
• 5+ years in a marketing role, ideally in EdTech selling into schools or districts.
• Track record of generating qualified leads and pipeline with measurable results.
• Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar).
• Event and conference marketing experience, with a focus on lead capture and conversion.
• Willingness to travel for conferences and events.
• Self-directed, results driven and organized.

Responsibilities

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion.
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns.
• Plan and run our presence at education conferences and events - booth logistics, materials, lead capture, and post-event nurture that converts leads into qualified opportunities.
• Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content.
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback.
• Monitor campaign impact and ROI - track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use what you learn to sharpen the next campaign.

Skills

Lead generation

Marketing automation

CRM experience

Analytics

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Google Analytics

Job description

JoVE is seeking a Marketing Specialist to build the K-12 demand engine in the US. The role is responsible for generating marketing qualified leads, moving them to SQLs, and delivering sourced pipeline, with potential to own the function as the segment scales.

You will drive awareness among teachers and district leaders, plan education conferences, create assets, and optimize campaigns based on funnel metrics. Travel to events is expected.