Junior Performance Marketer (Adult RTB)

Smartscale; United States; Remote; USD 45,000 - 65,000; Full time

Job summary

Smartscale is seeking a Junior Performance Marketer in the United States to join the marketing team and directly support high-volume paid acquisition efforts. You will collaborate with the CMO to optimize channels, track performance, and translate data into actionable briefs and creative strategies.

You will assist in campaign management across Meta, TikTok, Google, and other platforms, contributing to landing page experiments and reporting.

Qualifications

• 1 year of experience in performance marketing or user acquisition.
• Understand major ad platforms (Meta, TikTok, Google, etc).
• Strong analytical skills and ability to translate data into creative briefs.
• Fluent in English with clear communication.
• Motivated with ownership and drive to achieve goals.
• Able to quickly learn new software, dashboards, and platform interfaces.

Responsibilities

• Assist in daily management of core paid acquisition channels and DSPs.
• Support scalable acquisition funnels with tracking implementation and data insights.
• Participate in testing loops by creating ad concepts and organizing assets.
• Monitor campaigns using Voluum, GA4, and internal dashboards; flag anomalies.
• Pull and organize performance data (CPA, ROAS, retention) for reviews.
• Maintain internal reporting documents and dashboards.

Skills

Performance marketing

Data analysis

English communication

Ownership

Tools

Voluum

GA4

Dashboards

Job description

Our client is shaping what it means to connect with AI. With 50 million users and counting, they are not just building products — they are creating entirely new categories. This Junior Performance Marketer role will report to and work closely with the Chief Marketing Officer (CMO), playing a key, hands‑on role in the execution and optimization of high-volume paid acquisition channels, helping scale fast and grow the user base to 100 million.

• Assist in the daily management of core paid acquisition channels or DSPs (e.g. Meta, TikTok, Google, etc.)
• Support the creation of scalable acquisition funnels by ensuring proper tracking implementation and gathering data insights
• Actively participate in the testing loop by preparing new ad concepts, organizing creative assets, and setting up audience tests
• Monitor campaign and funnel performance using our core tools (Voluum, GA4, internal dashboards) and promptly flag any critical changes or performance anomalies
• Pull, clean, and organize performance data (CPA, ROAS, retention) to support weekly and monthly strategic reviews
• Maintain and update internal reporting documents and dashboards
• Support the creative briefing process by gathering performance data and communicating required asset changes and successful angles to the content team
• Collaborate with Product and Content teams to assist in the launch and testing cycles for landing pages, focusing on conversion rate improvements
• Assist in documenting and implementing systems designed to streamline creative testing speed and reduce fatigue
• Build initial rapport with key traffic source representatives, assisting the Senior team in managing communications and reporting performance
• Research and document potential new acquisition opportunities (networks, formats, tools, etc.)
• Stay up-to-date on platform rules, policy changes, and algorithm shifts

Experience Level Minimum 1 year of experience in performance marketing or user acquisition

Platform Knowledge Explored and understand the basic structures of major ad platforms (e.g. Meta, TikTok, Google, etc.)

Analytical & Creative Skills Good eye for what makes an ad hook effective, strong analytical skills (comfortable with data/Excel) to learn how to translate data into creative briefs

Communication Skills Fluent in English and can clearly articulate thoughts and findings

Ownership & Drive Motivated, takes full ownership of tasks, and commits to achieving goals

Technical Aptitude Ability to quickly learn and master new software, dashboards, and platform interfaces