Junior Performance Marketing Specialist (Paid Acquisition & Growth)

Salveinno; United States; Remote; USD 45,000 - 75,000; Full time

Benefits offered by this job

Fully remote from Europe or Asia

Competitive compensation

B2B contractor engagement

Direct collaboration with CMO & Co‑f

Hands-on exposure to consumer growth

Job summary

Salve.Inno Consulting is seeking a Junior Performance Marketing Specialist to drive paid acquisition and growth. You will launch, manage and optimise campaigns across Meta, TikTok, Google, Instagram, Reddit and more, working directly with the Growth team and CMO to accelerate consumer growth.

The role emphasizes hands-on execution, testing strategies, and data-driven optimisations, with remote collaboration across international teams and potential to grow ad budgets.

Qualifications

• Hands-on professional experience in performance marketing, paid acquisition or media buying.
• Proven experience personally launching, managing and optimising paid advertising campaigns.
• Experience with major consumer acquisition platforms such as Meta Ads, TikTok Ads, Google Ads, Instagram Ads or Reddit Ads.
• Strong understanding of CAC, ROAS, conversion rates and campaign performance.
• Ability to own campaigns and clearly explain actions taken to improve results.
• Experience testing advertising creatives, audiences, targeting strategies or campaign structures.
• Ability to interpret campaign performance data and translate insights into optimization decisions.
• Strong analytical thinking and a results-oriented approach.
• Comfortable working directly within advertising platforms and responsibility for execution.
• Ability to communicate measurable results and distinguish personal contributions from team achievements.
• Strong experimentation mindset and willingness to continuously test and refine strategies.
• Excellent organizational skills and attention to detail.
• Ability to work independently and with an international remote team.
• Fluent written and spoken English.
• Willingness to work under a B2B contractor agreement.

Responsibilities

• Launch, manage and optimise paid acquisition campaigns across platforms.
• Take direct ownership of individual campaigns from setup to performance.
• Monitor CAC, ROAS, conversion rates and other KPIs.
• Design and execute structured tests across audiences and creatives.
• Evaluate test results and implement data-driven changes.
• Identify underperforming campaigns and optimise outcomes.
• Track campaign contributions and communicate results.
• Collaborate with Growth team on acquisition strategies and testing.
• Research emerging opportunities and platform developments.
• Support continuous experimentation to improve conversion and efficiency.
• Develop skills to independently manage larger advertising budgets.
• Work with CMO & Co-founder to support growth objectives.

Skills

Performance marketing

Campaign management

Data analysis

A/B testing

English fluency

Tools

Meta Ads

TikTok Ads

Google Ads

Instagram Ads

Reddit Ads

Job description

About the Role

We are looking for a Junior Performance Marketing Specialist (Paid Acquisition & Growth) to join the Growth team of a fast-growing international consumer AI technology company. This is a hands-on performance marketing opportunity focused on launching, managing and optimising paid acquisition campaigns across mainstream digital advertising platforms, including Meta, TikTok, Google, Instagram and Reddit.

You will be responsible for managing campaigns directly, testing new audiences and creatives, analysing performance data and implementing improvements that drive customer acquisition and commercial growth. Working closely with the CMO & Co-founder and the wider Growth team, you will gain exposure to consumer marketing at scale while developing towards independently managing larger advertising budgets.

The ideal candidate already has practical experience running paid campaigns, understands key performance metrics such as CAC, ROAS and conversion rates, and can demonstrate measurable improvements resulting from their own actions. This is an execution-focused position rather than a purely analytical or reporting role. We are looking for someone who enjoys working directly within advertising platforms, experimenting with campaign strategies and continuously improving results.

Key Responsibilities

• Launch, manage and optimise paid acquisition campaigns across mainstream consumer advertising platforms.

• Take direct ownership of individual campaigns, including setup, monitoring, testing and performance optimisation.

• Manage campaigns across platforms such as Meta, TikTok, Google, Instagram, Reddit or comparable consumer acquisition channels.

• Monitor customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates and other commercial performance indicators.

• Analyse campaign data to identify opportunities for improving acquisition efficiency and overall performance.

• Design and execute structured tests across audiences, targeting strategies, advertising creatives and campaign configurations.

• Evaluate test results and implement data-driven changes to improve campaign outcomes.

• Identify underperforming campaigns and take proactive steps to optimise results.

• Track individual campaign contributions and communicate actions, decisions and measurable improvements.

• Collaborate with the Growth team on acquisition strategies, creative testing and performance initiatives.

• Research emerging consumer acquisition opportunities and advertising platform developments.

• Support continuous experimentation to improve conversion, customer acquisition and marketing efficiency.

• Develop the skills and experience required to independently manage larger advertising budgets.

• Work closely with the CMO & Co-founder to support the company's consumer growth objectives.

Requirements

• Hands-on professional experience in performance marketing, paid acquisition or media buying.

• Proven experience personally launching, managing and optimising paid advertising campaigns.

• Practical experience with at least one major consumer acquisition platform, such as Meta Ads, TikTok Ads, Google Ads, Instagram Ads or Reddit Ads.

• Strong understanding of CAC, ROAS, conversion rates and commercial campaign performance.

• Ability to demonstrate individual campaign ownership and clearly explain specific actions taken to improve results.

• Experience testing advertising creatives, audiences, targeting strategies or campaign structures.

• Ability to interpret campaign performance data and translate insights into practical optimisation decisions.

• Strong analytical thinking and a results-oriented approach.

• Comfortable working directly within advertising platforms and taking responsibility for campaign execution.

• Ability to communicate measurable campaign results and distinguish personal contributions from broader team achievements.

• Strong experimentation mindset and willingness to continuously test and refine acquisition strategies.

• Excellent organisational skills and attention to detail.

• Ability to work independently and collaborate effectively with an international remote team.

• Fluent written and spoken English.

• Willingness to work under a B2B contractor agreement.

Benefits

• Fully remote working arrangement from Europe or Asia.

• Competitive compensation package aligned with experience.

• B2B contractor engagement.

• Opportunity to work in a rapidly growing international consumer AI business.

• Direct collaboration with the CMO & Co-founder.

• Hands-on exposure to consumer acquisition campaigns and growth strategies.

• Opportunity to develop towards independently managing larger advertising budgets.

• Strong focus on experimentation, campaign optimisation and measurable performance.

• International working environment with a collaborative Growth team.

• Opportunity to strengthen practical expertise across leading digital advertising platforms.

• Professional growth opportunities within an innovative AI-focused organisation.