Senior User Acquisition Manager

Hellyeah AI Inc.; San Francisco (CA); Hybrid; USD 115,000 - 190,000; Full time

Job summary

Hellyeah AI Inc. is hiring a hands-on Senior User Acquisition Manager to scale paid media campaigns across Meta, Google, TikTok, Snapchat, and other performance channels. This role is not strategy-only; you will build campaigns, analyze data, and optimize in real time.

You will work with creative teams, monitor daily performance, and develop repeatable playbooks for campaign setup, testing, and scaling, while supporting client-facing strategy when needed.

Qualifications

• 4+ years of hands-on paid media or user acquisition experience.
• Strong experience managing campaigns in Meta Ads and Google Ads.
• Working knowledge of TikTok Ads.
• Experience with Snapchat Ads, LinkedIn Ads, programmatic, or mobile ad networks is a plus.
• Experience with mobile apps, gaming, AI/SaaS, fintech, e-commerce, or iGaming is a plus.
• Strong understanding of tracking, attribution, pixels, events, UTMs, GA4, MMPs, or similar tools.
• Ability to explain performance clearly: what happened, why it happened, and what to do next.
• Strong written English.

Responsibilities

• Build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other ad platforms.
• Manage campaign structure, budgets, bids, audiences, creative testing, and performance pacing.
• Analyze CAC, CPI, CPA, ROAS, retention, conversion quality, and funnel performance.
• Identify what is working, what is wasting budget, and what needs to be tested next.
• Work with creative teams to turn performance data into new ad angles and creative briefs.
• Monitor campaigns daily and prepare weekly performance insights.
• Help create repeatable playbooks for campaign setup, testing, optimization, and scaling.
• Support client-facing strategy when needed.

Skills

Meta Ads

Google Ads

TikTok Ads

Performance analytics

Written English

Remote collaboration

Tools

GA4

UTMs

MMPs

Pixels

Job description

Hellyeah AI is hiring a hands-on Senior User Acquisition Manager to help scale paid media campaigns across Meta, Google, TikTok, Snapchat, and other performance channels. We are an AI-first performance marketing company working with mobile apps, gaming, AI/SaaS, fintech, e-commerce, and iGaming clients. This role is for someone who can actually get inside ad platforms, build campaigns, analyze performance, and make smart optimization decisions. This is not a strategy-only role.

Responsibilities

• Build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other ad platforms
• Manage campaign structure, budgets, bids, audiences, creative testing, and performance pacing
• Analyze CAC, CPI, CPA, ROAS, retention, conversion quality, and funnel performance
• Identify what is working, what is wasting budget, and what needs to be tested next
• Work with creative teams to turn performance data into new ad angles and creative briefs
• Monitor campaigns daily and prepare weekly performance insights
• Help create repeatable playbooks for campaign setup, testing, optimization, and scaling
• Support client-facing strategy when needed

Requirements

• 4+ years of hands‑on paid media or user acquisition experience
• Strong experience managing campaigns in Meta Ads and Google Ads
• Working knowledge of TikTok Ads
• Experience with Snapchat Ads, LinkedIn Ads, programmatic, or mobile ad networks is a plus
• Experience with mobile apps, gaming, AI/SaaS, fintech, e-commerce, or iGaming is a plus
• Strong understanding of tracking, attribution, pixels, events, UTMs, GA4, MMPs, or similar tools
• Ability to explain performance clearly: what happened, why it happened, and what to do next
• Strong written English
• Comfortable working remotely with daily accountability

Important

This is a hands‑on role. You should be comfortable opening ad accounts, building campaigns, checking data, finding issues, and making optimization decisions yourself.

Nice to have

• Experience with AppsFlyer, Adjust, Singular, Firebase, Looker Studio, or Supermetrics
• Experience using AI tools for reporting, analysis, research, or workflow automation
• Experience managing multiple client accounts at once