Digital Marketer

ABC Hiring LLC; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

ABC Hiring LLC is seeking a creative, data-driven Digital Marketer to design and scale online presence. You will lead multi-channel campaigns to boost brand awareness, traffic, and customer acquisition, balancing storytelling with analytics.

You will optimize SEO, content, and lifecycle marketing, using automation and data insights to maximize ROI and drive measurable results across channels.

Qualifications

• Experience designing and optimizing multi-channel digital campaigns.
• Strong analytics-driven approach to marketing decisions.
• Proficient with SEO tools and content optimization.
• Ability to automate lifecycle marketing and nurture flows.
• Comfort working with data dashboards and KPIs.

Responsibilities

• Design, execute, and optimize paid media across Google, Meta, and LinkedIn.
• Develop content calendar and optimize site content, metadata, and UX for SEO.
• Build lifecycle marketing programs with automation and lead scoring.
• Track performance, attribute revenue, and present insights to leadership.

Skills

Web analytics

Paid media

SEO tools

Email marketing

Content management

Automation

Data analysis

Campaign optimization

A/B testing

Storytelling

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

SEMrush

Ahrefs

Moz

HubSpot

Klaviyo

Mailchimp

WordPress

Elementor

Webflow

Canva

Figma

Adobe Suite

Job description

We are looking for a creative, data-driven, and agile Digital Marketer to manage and scale our online presence. In this role, your primary mission is to design, execute, and optimize multi-channel campaigns that drive brand awareness, traffic, and customer acquisition. The ideal candidate balances creative storytelling with sharp analytical skills, understands modern search and social algorithms, and knows how to use automation and data insights to maximize return on investment (ROI).

Core Responsibilities

• 1. Campaign Strategy & Paid Media Plan, launch, and manage paid advertising campaigns across key networks (e.g., Google Ads, Meta Ads, LinkedIn Campaign Manager). Monitor daily ad spend, bidding strategies, and cost-per-click (CPC) metrics to maximize pipeline contribution and ROI. Conduct continuous A/B testing on ad creative, copy, and landing pages to lift click-through and conversion rates.
• 2. Content & Search Engine Optimization (SEO) Develop and maintain a comprehensive digital content calendar spanning email, social media, and the company blog. Optimize website content, site architecture, and backend metadata using modern SEO tools to drive organic discovery. Ensure brand consistency, clear call-to-action (CTA) placement, and audience-centric storytelling across all digital touchpoints.
• 3. Lifecycle Marketing & Automation Build, segment, and nurture our audience database through targeted email marketing campaigns and automated workflows. Implement behavioral triggers, lead scoring systems, and personalization strategies to turn subscribers into active customers. Manage owned communication channels (e.g., Newsletters, SMS) to lower dependency on fluctuating paid ad networks.
• 4. Analytics & Performance Tracking Track, measure, and report on the performance of all digital marketing campaigns against core KPIs. Utilize attribution models to tie digital activities directly to revenue and customer retention value. Translate messy dashboard metrics into clear, actionable data-driven insights for executive reviews.

Skills & Qualifications

Hard & Technical Skills

• Web analytics dashboards (Google Analytics 4, Google Search Console)
• Paid advertising networks (Google Ads, Meta Ads Manager, LinkedIn Ads)
• SEO suites and competitive intelligence tools (SEMrush, Ahrefs, Moz)
• Email marketing and automation infrastructure (HubSpot, Klaviyo, Mailchimp)
• Content management and landing page systems (WordPress, Elementor, Webflow)
• Basic graphic design and video editing platforms (Canva, Figma, Adobe Suite)
• AI productivity workflows (Leveraging generative tools for rapid copywriting hooks, ad layouts, and data analysis)

Soft & Behavioral Skills

• Analytical thinking and numbers-driven logic
• Creative storytelling and audience psychology mapping
• Adaptability to shifting platform algorithms and digital trends
• Clear verbal and written communication (for cross-functional collaboration)
• Strong organizational and campaign project management habits
• Curiosity and a commitment to continuous upskilling
• Composure and strategic focus under budget constraints

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC): Maintaining a healthy, optimized balance between budget spend and total new customer acquisition.
• Conversion Rate Optimization (CRO): Progressively lifting the percentage of website visitors turning into qualified leads or sales.
• Traffic Quality & Engagement: Driving targeted, high-intent traffic to owned platforms, measured by scroll depth, shares, and repeat visits.