Senior Performance Marketing Specialist

GOAT; New York (NY); On-site; USD 95,000 - 135,000; Full time

Job summary

GOAT is seeking a Sr Performance Marketing Specialist in New York to own paid social and video acquisition across Meta, TikTok, and YouTube. You will craft the creative testing roadmap, leverage AI tools for strategic research, and oversee AI-driven workflows with the AVP of Growth.

In this role you will optimize targeting, bidding, and placements within platform models, generate performance reports, and translate insights into actionable creative direction.

Qualifications

• 3+ years hands-on performance marketing experience with Meta, TikTok and YouTube.
• Experience with incrementality and MMM to measure true lift.
• Ability to write briefs and plan creative testing roadmaps.
• Fluency with AI tooling and automated workflows in daily tasks.
• Experience in ecommerce, marketplace, or DTC businesses.
• Proficiency with data analysis tools and dashboards (Pivot tables, SQL).

Responsibilities

• Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube: build campaigns, manage budget pacing, set audiences and placements, optimize against incrementality KPIs.
• Plan and execute the creative testing roadmap; write briefs and launch tests with readouts.
• Leverage AI tools for strategic research and operations; work with the AVP of Growth on AI workflows.
• Build and maintain weekly/monthly creative performance reports.
• Collaborate with Brand and Creative on asset needs and translate performance reads into actionable direction.
• Run structured tests (holdouts, geo splits, incrementality reads) and report results against platform metrics.
• Identify new formats, placements, and platform features for testing and rationale.
• Maintain final oversight before campaigns launch to ensure accuracy and timeliness.

Skills

Performance marketing

Meta Ads

TikTok Ads

YouTube Ads

Incrementality

AI tooling

SQL

Pivot tables

MMPs

AppsFlyer

Branch

Snowflake

BigQuery

Creative testing

Workflow automation

Tools

Motion

Pencil

Smartly

AdCreative

Snowflake

BigQuery

Job description

• GOAT Group is seeking a Sr Performance Marketing Specialist to run our paid social and video acquisition strategy
• You will own and operate Meta, TikTok, and YouTube Ads
• You will also develop the creative testing roadmap and leverage incrementality to measure performance
• This role reports to the AVP of Growth
• We expect AI fluency in practice
• As targeting, bidding, and placement have moved inside the platforms’ models, creative has become the main lever you control
• Leveraging AI tools for strategic research and automating operations will be key to success
• Much of our process is being automated through internal AI workflows, so this role will have more emphasis on workflow oversight
• Run day-to-day paid social and video across Meta, TikTok, and YouTube: campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs
• Plan and execute the creative testing roadmap — write briefs, launch tests, experiment readouts
• Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations. You’ll partner closely with the AVP of Growth to continually develop and improve AI workflows
• Build and maintain the weekly and monthly creative performance marketing reports
• Partner with Brand and Creative on asset needs, turning performance reads into specific, useful creative direction
• Run structured tests — holdouts, geo splits, incrementality reads — supporting the AVP of Growth, and interpret the results honestly against platform-reported numbers
• Flag new formats, placements, and platform features worth testing, and make the case for trying them

How Success Is Measured

• Incrementality. To truly understand the performance of our efforts, we rely on incrementality methods, such as geolift. We then leverage platform metrics as multipliers based on the measurement outcomes for daily operational KPIs
• Creative performance. Leverage platform metrics to build creative narratives to explain how they performed and what we should do next
• Operational reliability. Campaigns should launch accurately and on time. With AI automated more operations, this person must be have final oversight before campaigns launch

Strong written and verbal communication. You can explain a result, including a disappointing one, to people who do not live in the ad platformsAI fluency in practice. You use LLMs and AI tooling in your daily workflow for briefs, copy variants, creative iteration, and reporting, and you can tell us specifically what it changed about your output and what you had to watch forExperience with incrementality and/or MMM to measure true lift or causal performanceComfort working in performance data — pivot tables, dashboards, and enough rigor to catch a number that looks wrong before it reaches a deck3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube AdsExperience in a marketplace, resale, ecommerce, or DTC businessFamiliarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreativeSQL, or experience pulling your own data from a warehouse such as Snowflake or BigQueryExposure to affiliate networks, creator-commerce platforms, or TikTok ShopMobile app install campaign experience, including MMPs such as AppsFlyer or BranchInterest in or knowledge of sneakers, streetwear, and resale marketplaces