Junior Account Executive

PURPLE; New York (NY); On-site; USD 40,000 - 50,000; Full time

Job summary

A leading company in the Fashion sector is seeking a Junior Account Executive to join their New York office. The role involves supporting luxury fashion clients through integrated communication campaigns, ensuring maximum brand exposure. The ideal candidate will possess excellent communication and organizational skills, along with a passion for fashion PR. Responsibilities include managing client relationships, coordinating PR campaigns, and analyzing media coverage. This position is perfect for someone eager to grow in a fast-paced environment.

Qualifications

• 1-2 years of relevant experience in a luxury fashion environment.
• Strong writing and communication skills.

Responsibilities

• Manage day-to-day client contact and updates.
• Support PR campaigns from conception to completion.
• Analyze coverage across media and blogs.

Skills

Communication

Organization

Creativity

Media Relations

Time Management

Education

Relevant experience in PR

Tools

Outlook

Excel

PowerPoint

Launchmetrics

Job description

Department: Fashion

Location: PURPLE New York

Compensation: $40,000 - $50,000 / year

Description

PURPLE are actively seeking a bright and enthusiastic Junior Account Executive to join its Fashion division in the agency’s New York office, working across our high-profile Fashion clients.

The Junior Account Executive will play an essential role in supporting the development and execution of integrated communication campaigns for Luxury Fashion clients, generating maximum brand exposure through implementing communication strategies, including traditional and new media and brand partnerships.

The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile fashion clients, using initiative in order to achieve exceptional results. Impeccable client liaison skills, written communication skills, creativity, organization skills and an established understanding of PR, branding and marketing are essential.


Key Responsibilities

· Day to day client contact and manage client updates.
· Facilitate the smooth running of the day-to-day function of each account team, providing support as requested and required.
· Support your line managers with PR campaigns for diverse clients from conception to completion.
· Manage and coordinate Fashion samples.
· Complete coverage reports accurately and effectively.
· Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office.
· Maintain regular day-to-day contact and close relationships with key press.
· Be a brand champion for your clients and build strong relationships with them.
· Analyse coverage across online, offline and blogs, and leverage added value from all PR activity.
· Conduct research on both brands, products and industry to support the development of client plans and new business proposals.
· Manage the Intern to help provide additional support to the team.

Skills, Knowledge and Expertise

• 1-2 years of relevant proven experience, full time or internship at a mid-sized PR agency within a luxury Fashion environment.
• Familiarity with the organization of press reports and press clips.
• Demonstrate solid understanding of and ongoing interest in media relations and strategy.
• Able to identify communication opportunities through a pro-active approach.
• Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.
• Discreet, professional and articulate, with excellent communication skills.
• Extremely well-organized, methodical and efficient, with strong initiative.
• Strong writing skills.
• Computer skills including Outlook, Excel, PowerPoint & Launchmetrics