IT Service Marketing Director - Growth & Enablement

Leadout Capital; Seattle (WA); On-site; USD 180,000 - 240,000; Full time

Job summary

Salesforce is seeking a Director of Product Marketing to drive vision, messaging and awareness for IT & HR Service Management solutions. You will partner with product teams and sales to create differentiated value propositions, compelling narratives, and scalable marketing programs that fuel demand and pipeline.

You will lead product launches, develop sales training materials, and deliver executive presentations, shaping the industry message with strong analytics and customer insights.

Qualifications

• 8+ years in product marketing, industry marketing or corporate marketing.
• Experience in IT Service Management or IT operations, asset management, or similar IT domains.
• Excellent communication and ability to present to executive leaders and cross-functional partners.

Responsibilities

• Partner with sales and solution engineers to develop content and enablement programs.
• Help define differentiated, customer-centric narrative, value props, positioning and messaging.
• Translate marketing initiatives into actionable programs with digital & field marketing teams.
• Drive creation and delivery of thought leadership content, webinars, blogs and case studies.
• Transform and operationalize internal and external marketing communications.
• Develop scalable processes to train sales teams and drive always-on plays.

Skills

Product marketing

ITSM domain knowledge

Executive presentation

Cross-functional collaboration

Data-driven decision-making

Marketing analytics

Storytelling & messaging

Content creation (webinars/blogs/case)

Tools

Apple Keynote

Microsoft PowerPoint

Job description

Salesforce is seeking a Director of Product Marketing to drive vision, messaging and awareness for IT & HR Service Management solutions. You will partner with product teams and sales to create differentiated value propositions, compelling narratives, and scalable marketing programs that fuel demand and pipeline.

You will lead product launches, develop sales training materials, and deliver executive presentations, shaping the industry message with strong analytics and customer insights.