Senior Growth Marketing Manager

A&C Tech, Inc; Irvine (CA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Generous stock options

Performance-based bonus structure

Competitive salary

Job summary

AC Tech is seeking a Growth Marketing Leader to accelerate user acquisition, engagement, and creator ecosystem growth across mobile and web platforms. The role requires leading paid and organic strategies, analytics, and collaboration with product, AI, and content teams to scale a consumer-facing app.

The ideal candidate has a track record of scaling apps and building communities, with hands-on experience in performance marketing, A/B testing, and influencer partnerships.

Qualifications

• 5+ years of experience in growth marketing, performance marketing, user acquisition, or app marketing.
• 2+ years of team leadership or people management experience.
• Proven experience scaling consumer mobile applications or digital platforms.

Responsibilities

• Develop and execute growth strategies to acquire new users across mobile and web platforms.
• Manage paid acquisition channels including Meta, TikTok, Google Ads, Apple Search Ads, YouTube.
• Optimize user acquisition funnels, conversion rates, and retention metrics.
• Monitor and improve CAC, CPI, ROAS, and LTV.
• Collaborate with Product, Engineering, AI, and Content teams to improve onboarding, activation, engagement, and retention.
• Design and execute A/B testing initiatives.
• Identify opportunities for viral growth loops, referral programs, and community-driven growth.
• Develop creator acquisition and engagement programs.
• Build relationships with influencers, content creators, and gaming communities.
• Grow user-generated content participation and creator retention.
• Build and maintain growth dashboards and KPI reporting.
• Analyze user behavior and marketing performance.
• Present growth insights and recommendations to executive leadership.
• Manage and mentor marketing team members and external agencies.
• Coordinate cross-functional initiatives across marketing, product, content, and engineering teams.
• Establish quarterly growth objectives and execution plans.

Skills

Growth marketing

User acquisition

Team leadership

Performance marketing

Analytics

Tools

AppsFlyer

Adjust

Firebase

Google Analytics

Mixpanel

Job description

AC Tech is building the next generation of AI-powered entertainment experiences.

Our platform combines AI-generated games, interactive storytelling, short-form drama content, and creator-driven experiences that empower users to create, play, and share immersive content.

We are seeking a highly driven Growth Marketing Leader to accelerate user acquisition, engagement, retention, and creator ecosystem growth across our mobile and web platforms.

Position Overview

We are looking for an experienced growth marketing professional with a strong background in mobile app growth, gaming, short-form content, AI consumer products, or digital entertainment platforms.

This role will lead user acquisition strategies, performance marketing initiatives, community growth, and marketing analytics while managing internal and external marketing resources.

The ideal candidate has successfully scaled consumer-facing apps and understands how to grow highly engaged user communities through both paid and organic channels.

Responsibilities User Acquisition & Growth

• Develop and execute growth strategies to acquire new users across mobile and web platforms
• Manage paid acquisition channels including:
• Meta
• TikTok
• Google Ads
• Apple Search Ads
• YouTube
• Optimize user acquisition funnels, conversion rates, and retention metrics
• Monitor and improve CAC, CPI, ROAS, and LTV

Product & Retention Growth

• Collaborate with Product, Engineering, AI, and Content teams to improve onboarding, activation, engagement, and retention
• Design and execute A/B testing initiatives
• Identify opportunities for viral growth loops, referral programs, and community-driven growth

Creator & Community Growth

• Develop creator acquisition and engagement programs
• Build relationships with influencers, content creators, and gaming communities
• Grow user-generated content participation and creator retention

Analytics & Reporting

• Build and maintain growth dashboards and KPI reporting
• Analyze user behavior and marketing performance
• Present growth insights and recommendations to executive leadership
• Manage and mentor marketing team members and external agencies
• Coordinate cross-functional initiatives across marketing, product, content, and engineering teams
• Establish quarterly growth objectives and execution plans

Required Qualifications Experience

• 5+ years of experience in growth marketing, performance marketing, user acquisition, or app marketing
• 2+ years of team leadership or people management experience
• Proven experience scaling consumer mobile applications or digital platforms

Industry Background

Strong preference for candidates from:

• AI Consumer Applications
• Creator Economy Platforms
• Social Media Platforms
• Streaming or Entertainment Apps

Technical Skills

Experience with:

• AppsFlyer
• Adjust
• Firebase
• Google Analytics
• Mixpanel

Strong understanding of:

• App Store Optimization (ASO)
• Performance marketing
• Growth analytics

Preferred Qualifications

• Experience launching products from 0-to-1
• Experience growing an app beyond 100,000+ users
• Experience with AI-powered consumer products
• Experience in gaming, creator economy, short-form content, or digital entertainment
• Existing network within gaming, creator, or entertainment communities

Success Metrics

This role will be evaluated based on:

• User Growth
• Daily Active Users (DAU)Monthly Active Users (MAU)User Retention
• Creator Acquisition
• Cost Per Acquisition (CPA)
• Marketing ROI
• Revenue Contribution

Company Benefits:

Generous employee stock options

Opportunity to directly impact company growth and revenue

Competitive salary and performance-based bonus structure