Growth Marketing Lead for AI-Driven Mobile App

ActAI; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

ActAI is building proactive AI-powered mobile applications to simplify daily tasks and communications. We are seeking a seasoned Growth Marketing leader to own social media strategy, community management, and paid digital marketing to drive user acquisition and engagement.

You will run content strategies across major platforms, cultivate creator partnerships, and grow engaged communities while optimizing campaign ROI and acquisition costs for a rapidly evolving consumer tech product.

Qualifications

• 5+ years of experience in digital, social media, performance or growth marketing in a consumer tech context.
• Proven track record of growing social audiences and measurable engagement.
• Hands-on experience managing paid advertising campaigns across major platforms.
• Strong understanding of social algorithms, online communities and content distribution.
• Experience with UGC, influencer marketing and creator partnerships.
• Strong analytical skills, creativity and ability to execute independently.

Responsibilities

• Own social media strategy, content publishing and growth across X, LinkedIn, Instagram, TikTok, YouTube and others.
• Create and manage social content strategy, UGC campaigns and creator partnerships.
• Build and engage communities across Reddit, Hacker News, Discord and relevant AI/tech forums.
• Own paid advertising across Meta, Google, TikTok, X and other platforms, including budgets, targeting and optimisation.
• Execute digital campaigns for product launches, audience growth and user acquisition.
• Track and optimise engagement, conversion, acquisition costs and campaign ROI.

Skills

Growth marketing

Paid ads

Content strategy

UGC campaigns

Creator partnerships

Analytics

Community building

Job description

ActAI is building proactive AI-powered mobile applications to simplify daily tasks and communications. We are seeking a seasoned Growth Marketing leader to own social media strategy, community management, and paid digital marketing to drive user acquisition and engagement.

You will run content strategies across major platforms, cultivate creator partnerships, and grow engaged communities while optimizing campaign ROI and acquisition costs for a rapidly evolving consumer tech product.