Brand Communications Lead: Strategy, PR & Social

Dentsu; New York (NY); Hybrid; USD 72,000 - 86,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu is seeking a Brand Communications Manager in New York to drive storytelling across earned, owned, and social channels. You will craft compelling messaging, coordinate cross-channel campaigns, and grow the brands’ presence through strategic content, media relations, and stakeholder collaboration.

The role emphasizes strong writing, proactive project management, and teamwork in a hybrid NYC environment, with opportunities to influence industry visibility and award submissions.

Qualifications

• 3+ years of experience in communications, PR, marketing, social media, or a related field.
• Exceptionally organized and comfortable managing multiple projects and timelines.
• Ambitious and self-motivated, with a desire to grow, learn, and shape a standout brand voice.
• Strong writing and content development skills across earned, owned and social channels.
• Experience in public relations, including PR writing and analytics tools.
• Experience developing content for LinkedIn and Instagram, including social copy and creative assets.

Responsibilities

• Support planning, coordination, and execution of integrated campaign launches, including the development of campaigns.
• Write clear, compelling messaging for campaigns for internal and external use.
• Help develop campaign narratives and contribute to creative asset curation, documentation and tracking.
• Maintain updated announcement calendars, press and speaking trackers.
• PR writing experience, including press releases, pitch notes, blogs and other external content, required.
• Organic Social Media Strategy & Execution across LinkedIn and Instagram for the Dentsu Creative US and 360i channels.
• Develop social content from idea through execution, including copy development, asset creation and coordination with creative and marketing teams.
• Manage an organic social content calendar that balances always-on storytelling with agency news, creative work, announcements and thought leadership.
• Work with internal teams to ensure strong visual and verbal consistency across platforms.
• Stay current on platform/industry trends and recommend ideas to boost organic engagement and reach.
• Newsletters, Growth & Lead Generation support, including content planning and campaigns.
• Help identify opportunities to extend agency content across owned and growth channels.
• Monitor media coverage and contribute to daily news reporting; update trackers.

Skills

Strong writing

Campaign planning

Social media strategy

PR writing

Job description

Dentsu is seeking a Brand Communications Manager in New York to drive storytelling across earned, owned, and social channels. You will craft compelling messaging, coordinate cross-channel campaigns, and grow the brands’ presence through strategic content, media relations, and stakeholder collaboration.

The role emphasizes strong writing, proactive project management, and teamwork in a hybrid NYC environment, with opportunities to influence industry visibility and award submissions.