Senior Manager, Integrated Marketing

Merkle Italia; New York (NY); Hybrid; USD 83,000 - 100,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Job summary

Dentsu in New York seeks a Senior Manager of Integrated Marketing to lead the development and execution of integrated plans across digital, social, events, and internal communications. You will collaborate with the Americas Marketing and Communications team to ensure cohesive brand representation while adapting messaging for local nuances.

You’ll drive lead generation, craft award-worthy case studies, and produce content that aligns with the brand voice across channels.

Qualifications

• 5+ years of experience developing and executing brand narratives across multiple platforms (web, email, social, print).
• Proven success in channel strategy and integrating channels based on audience behavior.
• History of managing multi-channel campaigns with measurable brand impact.
• Strong content creation and editorial mindset: translate ideas into copy, campaigns, and briefs.
• Familiarity with Google Analytics, Salesforce/Pardot, Stripo, Kentico, or Swoogo.

Responsibilities

• Lead the development and execution of integrated marketing plans blending events, digital, social, product marketing, partnerships, and internal comms.
• Be the primary contact for marketing materials, ensuring consistent branding and messaging across channels.
• Collaborate with growth teams to craft award-worthy case studies and strong narratives.
• Drive brand sentiment, raise awareness, and support lead generation with compelling content across digital, social, print and video.
• Translate marketing priorities into clear internal messaging and support internal comms across the organization.
• Stay ahead of industry trends and best practices to continuously improve marketing efforts.

Skills

Brand storytelling

Channel strategy

Multi-channel campaigns

Content creation

Editorial mindset

Messaging adaptation

Omnichannel marketing

Customer segmentation

Education

Bachelor's degree in Marketing/Advertising/Communications or related field

Tools

Google Analytics

Salesforce/Pardot

Stripo

Kentico

Swoogo

Job description

Job Description: As the Senior Manager of Integrated Marketing, you will oversee the development and execution of integrated marketing plans for dentsu Americas, aligning with global objectives while addressing local nuances. These campaigns will encompass content creation, thought leadership, digital marketing, social media strategy, event execution, and internal communications with the goal of driving cohesive brand representation across all external channels. You will collaborate closely with the dentsu Americas Marketing and Communications team to ensure consistency across brands and channels.

Responsibilities:

• Lead the development and execution of marketing plans that integrate various tactics, such as industry events, digital marketing, social media strategy, product marketing, partnership activities, and internal communications, ensuring alignment with brand stakeholders.
• Serve as the primary point of contact for all marketing materials, maintaining consistent branding and messaging across all platforms. Collaborate with cross-functional teams, contributing strategically to annual planning sessions and tactically to day-to-day efforts.
• Work closely with growth teams to identify award-worthy case studies, crafting strong narratives and delivering concise, impactful storytelling.
• Drive positive brand sentiment, increase brand awareness, deliver exceptional experiences for key clients, and support lead generation efforts.
• Produce compelling marketing content for digital, social, print, and video assets that align with the brand’s voice and marketing strategy.
• Support internal communications across dentsu Americas by translating marketing priorities, campaigns, and thought leadership into clear, engaging internal messaging.
• Stay ahead of industry trends, competitor activities, and marketing best practices, using insights to drive continuous improvement and innovation in marketing efforts.

Qualifications

• Bachelor's in Marketing, Advertising, Communications, or a related field
• 5+ years of experience developing and executing brand narratives across multiple platforms (web, email, social, print, etc.)
• Proven success in channel strategy, including selecting, optimizing, and integrating channels based on audience behavior
• History of managing multi-channel campaigns (e.g., content, social media, paid media) with measurable brand impact
• Strong content creation and editorial mindset: knows how to translate ideas into copy, campaigns, and creative briefs
• Platform experience is a plus in Google Analytics, Salesforce / Pardot, Stripo, Kentico, Swoogo or related.
• Ability to adapt messaging across varied customer segments and touchpoints
• Ability to lead omnichannel marketing campaigns with seamless brand experience across all channels

Additional Information:

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles and Detroit). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $82,800-$100,000.

Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: New York

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Find out more about us

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us.