Direct Marketing Campaigns Lead

Strong Automotive; Birmingham (AL); Presencial; USD 70 000 - 90 000; Tempo integral

Resumo da oferta

Strong Automotive in Birmingham, AL seeks a Manager to lead the execution and growth of our direct mail, email, eBlast, and eCampaign products. You will oversee day-to-day campaign workflows, ensure accurate setup, and collaborate with Account Team, Graphics, Data, and Email Marketing to grow revenue.

The role requires organized, detail-oriented leadership with the ability to manage high-volume campaigns, improve processes, and mentor internal teams on product usage with clients.

Qualificações

• Experience in marketing operations, campaign management, production, direct mail, email marketing, or a similar role.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong communication and follow-through.

Responsabilidades

• Oversee daily workflow for direct mail, email, eBlast, and eCampaign jobs.
• Make sure campaign details, timing, budgets, quantities, targeting, and related job information are entered accurately.
• Coordinate handoffs between Account Team, Graphics, Data, Strong Direct, and Email Marketing.
• Engage internal stakeholders to increase understanding, adoption, and effective use of these products.
• Partner with Account Team members to identify opportunities to grow existing client revenue through direct contact products.
• Monitor job statuses and deadlines to keep campaigns on track.
• Support quality control across setup, proofing, data readiness, deployment, and completion.
• Identify bottlenecks, recurring errors, missed opportunities, and training needs.
• Improve SOPs, checklists, and process documentation.
• Train and support internal teams on direct contact product workflows and product positioning.
• Serve as an escalation point when campaign issues need to be resolved.
• Help build more consistent, scalable processes that support both execution quality and revenue growth.

Conhecimentos

Campaign management

Marketing operations

Direct mail

Email marketing

Cross-functional teamwork

Process improvement

Descrição da oferta de emprego

Strong Automotive in Birmingham, AL seeks a Manager to lead the execution and growth of our direct mail, email, eBlast, and eCampaign products. You will oversee day-to-day campaign workflows, ensure accurate setup, and collaborate with Account Team, Graphics, Data, and Email Marketing to grow revenue.

The role requires organized, detail-oriented leadership with the ability to manage high-volume campaigns, improve processes, and mentor internal teams on product usage with clients.