Integrated Campaign Manager, Health System Marketing

Medical University of South Carolina; South Carolina; On-site; USD 75,000 - 110,000; Full time

Job summary

Medical University of South Carolina (MUSC) is seeking an experienced Integrated Marketing Campaign Manager to lead cross‑functional, fast‑moving marketing campaigns across clinical, academic, university, and enterprise priorities. You will align internal stakeholders and external partners to deliver high‑impact campaigns with measurable outcomes.

You will guide audience journeys, messaging frameworks, and channel plans, while optimizing speed-to-market and campaign performance.

Qualifications

• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi‑channel paid campaigns, digital journeys, demand generation, campaign measurement, and data‑driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem‑solving, interpersonal, written communication, and agency‑management skills.

Responsibilities

• Leads development and execution of integrated marketing campaigns across MUSC clinical, academic, university, or enterprise priorities.
• Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements.
• Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality.
• Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries.
• Negotiates and executes select paid media placements for our full Marketing team; works directly with publishers, media outlets, and vendors.
• Supports enterprise marketing planning efforts by coordinating inputs across service lines and regional markets.
• Facilitates planning sessions, develops presentations and planning deliverables, tracks decisions and action items.

Skills

Integrated marketing campaigns

Multi-channel campaigns

Digital journey

Demand generation

Data-driven optimization

Project management

Education

Bachelor's degree in marketing/communications/business

Job description

Medical University of South Carolina (MUSC) is seeking an experienced Integrated Marketing Campaign Manager to lead cross‑functional, fast‑moving marketing campaigns across clinical, academic, university, and enterprise priorities. You will align internal stakeholders and external partners to deliver high‑impact campaigns with measurable outcomes.

You will guide audience journeys, messaging frameworks, and channel plans, while optimizing speed-to-market and campaign performance.