Integrated Marketing Campaign Lead

MUSC Health; Charleston (SC); On-site; USD 80,000 - 120,000; Full time

Job summary

The Medical University of South Carolina seeks an agile Integrated Marketing Campaign Manager to develop and execute cross-channel campaigns across clinical service lines and university colleges. This hands-on contributor will coordinate with internal stakeholders and external partners to drive speed-to-market and measurable results.

You'll lead audience journey development, messaging frameworks, and channel planning, while supporting enterprise marketing planning and ensuring alignment with

Qualifications

• Bachelor's degree or equivalent in marketing, communications, business, or a related field.
• 5+ years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem-solving, interpersonal, written communication, and agency-management skills.
• Experience placing or coordinating paid media across traditional and digital channels, including direct engagement with publishers, media vendors or platform partners.

Responsibilities

• Leads development and execution of integrated marketing campaigns across MUSC clinical, academic, university, or enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality.
• Negotiates and executes select paid media placements for our full Marketing team; works directly with publishers, media outlets, and vendors when appropriate.
• Supports enterprise marketing planning efforts by coordinating inputs across service lines and regional markets. Facilitates planning sessions, develops presentations and planning deliverables, tracks decisions and action items, and plays a support role in crafting a cohesive enterprise marketing plan.
• Serves as a day-to-day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.

Education

Bachelor's degree or equivalent in marketing, communications, business, or related field

Job description

The Medical University of South Carolina seeks an agile Integrated Marketing Campaign Manager to develop and execute cross-channel campaigns across clinical service lines and university colleges. This hands-on contributor will coordinate with internal stakeholders and external partners to drive speed-to-market and measurable results.

You'll lead audience journey development, messaging frameworks, and channel planning, while supporting enterprise marketing planning and ensuring alignment with