Neurosciences Integrated Marketing Campaign Lead

MUSC Health; Charleston (SC); On-site; USD 70,000 - 100,000; Full time

Job summary

MUSC Health in Charleston seeks a Campaign Manager to lead integrated marketing campaigns for Neurosciences, translating priorities into measurable campaigns across channels. This hands-on role requires collaboration with the Office of Communications and Marketing (OCM) and external agencies to move quickly from strategy to execution.

The ideal candidate will have 5+ years of experience in multi-channel campaigns, strong data-driven decisioning, and excellent stakeholder management.

Qualifications

• Bachelor's degree or equivalent experience; degree in marketing, communications, business, or a related field preferred.
• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem-solving, interpersonal, written communication, and agency-management skills.

Responsibilities

• Leads development and execution of integrated marketing campaigns for Neurosciences across MUSC clinical, academic, research, and enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed to market and executional quality.
• Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries. Monitors performance, identifies optimization opportunities, and recommends adjustments based on results.
• Serves as a day-to-day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.
• Uses market research, business intelligence, CRM data, analytics, and other available inputs to develop focused, measurable programs and demonstrate business impact. Adheres to MUSC policies, procedures, and standards, and performs other duties as assigned.

Skills

Integrated marketing campaigns

PESO channel strategies

Campaign measurement

Data-driven optimization

Project management

Stakeholder liaison

Education

Bachelor's degree or equivalent experience

Marketing/Communications preferred

Tools

CRM data platforms

Dashboard reporting tools

Job description

MUSC Health in Charleston seeks a Campaign Manager to lead integrated marketing campaigns for Neurosciences, translating priorities into measurable campaigns across channels. This hands-on role requires collaboration with the Office of Communications and Marketing (OCM) and external agencies to move quickly from strategy to execution.

The ideal candidate will have 5+ years of experience in multi-channel campaigns, strong data-driven decisioning, and excellent stakeholder management.