Integrated Campaign Lead: Multichannel Growth

Medical University Hospital Authority (MUHA); South Carolina; Vor Ort; USD 70.000 - 110.000; Vollzeit

Zusammenfassung

The Integrated Marketing Campaign Manager at Medical University Hospital Authority (MUHA) leads and executes integrated marketing campaigns across MUSC priorities, coordinating paid, earned, shared, and owned channels. This hands-on role translates strategy into timely plans, partner coordination, and measurable results.

With 5+ years in marketing, you’ll develop briefs, audience journeys, and channel requirements, and report outcomes via dashboards, while collaborating with internal teams and

Qualifikationen

• Bachelor's degree or equivalent experience in marketing, communications, business, or related field.
• Five or more years of experience developing and executing integrated marketing campaigns with measurable results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem-solving, interpersonal, written communication, and agency-management skills.
• Experience placing or coordinating paid media across traditional and digital channels, including direct engagement with publishers, media vendors or platform partners.

Aufgaben

• Leads development and execution of integrated marketing campaigns across MUSC clinical, academic, university, or enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality. Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries.
• Negotiates and executes select paid media placements for our full Marketing team; works directly with publishers, media outlets, and vendors when appropriate to improve speed to market, increase flexibility, and reduce agency-related costs.
• Supports enterprise marketing planning efforts by coordinating inputs across service lines and regional markets. Facilitates planning sessions, develops presentations and planning deliverables, tracks decisions and action items, and plays a support role in crafting a cohesive enterprise marketing plan.
• Serves as a day-to-day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.

Kenntnisse

Project management

Problem-solving

Interpersonal skills

Written communication

Agency management

Cross-functional collaboration

Data-driven optimization

Ausbildung

Bachelor's degree or equivalent experience

Marketing/communications/business degree preferred

Tools

Dashboards

Jobbeschreibung

The Integrated Marketing Campaign Manager at Medical University Hospital Authority (MUHA) leads and executes integrated marketing campaigns across MUSC priorities, coordinating paid, earned, shared, and owned channels. This hands-on role translates strategy into timely plans, partner coordination, and measurable results.

With 5+ years in marketing, you’ll develop briefs, audience journeys, and channel requirements, and report outcomes via dashboards, while collaborating with internal teams and