Campaign Manager, Integrated Marketing

C002 Medical University Hospital Authority (MUHA); South Carolina; Presencial; USD 75.000 - 110.000; Jornada completa

Descripción de la vacante

Medical University of South Carolina (MUSC) is seeking an experienced Integrated Marketing Campaign Manager to lead cross‑functional, fast‑moving marketing campaigns across clinical, academic, university, and enterprise priorities. You will align internal stakeholders and external partners to deliver high‑impact campaigns with measurable outcomes.

You will guide audience journeys, messaging frameworks, and channel plans, while optimizing speed-to-market and campaign performance.

Formación

• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi‑channel paid campaigns, digital journeys, demand generation, campaign measurement, and data‑driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem‑solving, interpersonal, written communication, and agency‑management skills.

Responsabilidades

• Leads development and execution of integrated marketing campaigns across MUSC clinical, academic, university, or enterprise priorities.
• Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements.
• Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality.
• Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries.
• Negotiates and executes select paid media placements for our full Marketing team; works directly with publishers, media outlets, and vendors.
• Supports enterprise marketing planning efforts by coordinating inputs across service lines and regional markets.
• Facilitates planning sessions, develops presentations and planning deliverables, tracks decisions and action items.

Conocimientos

Integrated marketing campaigns

Multi-channel campaigns

Digital journey

Demand generation

Data-driven optimization

Project management

Educación

Bachelor's degree in marketing/communications/business

Descripción del empleo

Job Description Summary

If you're passionate about crafting innovative, high-impact marketing campaigns, and you thrive on driving change – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are seeking an agile, versatile marketer who can develop and execute integrated campaigns across multiple clinical service lines within our health system, as well as support marketing initiatives for the university's academic colleges. This hands‑on individual contributor will serve as a relationship manager to key internal stakeholders, meeting regularly to align on strategic outcomes that inform campaign planning. The Integrated Marketing Campaign Manager will facilitate horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, and will work with external agency partners to deliver campaigns. The role emphasizes speed to market, audience journey development, messaging, brand strength, and measurable results. Experience executing paid, earned, shared, and owned (PESO) channel strategies is required. In addition to managing marketing campaigns, the manager will also play an operational role in supporting MUSC Marketing’s planning processes across the team. This is an on‑site role in downtown Charleston. Compensation expectations must be provided on the application to be considered.

Entity Medical University Hospital Authority (MUHA) Worker Type Employee Worker Sub-Type Regular Cost Center CC002311 SYS - Marketing Campaigns Pay Rate Type Salary Pay Grade Health-32 Scheduled Weekly Hours 40

Principal Accountabilities

• 30% - Leads development and execution of integrated marketing campaigns across MUSC clinical, academic, university, or enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• 20% - Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality. Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries.
• 20% - Negotiates and executes select paid media placements for our full Marketing team; works directly with publishers, media outlets, and vendors when appropriate to improve speed to market, increase flexibility, and reduce agency-related costs.
• 20% - Supports enterprise marketing planning efforts by coordinating inputs across service lines and regional markets. Facilitates planning sessions, develops presentations and planning deliverables, tracks decisions and action items, and plays a support role in crafting a cohesive enterprise marketing plan.
• 10% - Serves as a day‑to‑day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.

Leadership Success Profile

Connects campaign activity to clear business and audience outcomes, reports progress consistently, and optimizes based on results. Balances strategic thinking with hands‑on execution and prioritizes work that produces measurable impact. Takes proactive ownership of campaign plans, timelines, decisions, documentation, and follow‑through. Moves quickly from problem identification to practical, data‑informed solutions and recommendations. Collaborates effectively across functions, works comfortably in ambiguity, and adapts with agility as priorities evolve.

Position Qualifications

• Bachelor's degree or equivalent experience; degree in marketing, communications, business, or a related field preferred.
• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi‑channel paid campaigns, digital journeys, demand generation, campaign measurement, and data‑driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem‑solving, interpersonal, written communication, and agency‑management skills.
• Experience placing or coordinating paid media across traditional and digital channels, including direct engagement with publishers, media vendors or platform partners.

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees.

Whether you want to teach the next generation of health care leaders, innovate new business models, discover the next breakthrough or provide patient care, there's a role for you that fuels your passion and takes advantage of your skills. There are career opportunities available in academics, research, hospital medicine, physician practices and support services, from patient billing to IT. As an applicant, you can search jobs for all MUSC entities as well as search by category and location. MUSC attracts more than $250 million annually in research funding, making it the biggest magnet for biomedical, extramural research dollars of all institutions of higher learning in South Carolina. The Clinical and Translational Science Award (CTSA) Program aims to advance clinical and translational science to increase the speed at which new treatments become available to patients. MUSC Health, the clinical enterprise, operates a 750 bed medical center, which includes a nationally recognized Children’s Hospital, the Ashley River Tower (cardiovascular, digestive disease, and surgical oncology), Hollings Cancer Center (one of fewer than 70 elite National Cancer Institute designated centers), a Level I Trauma Center and the Institute of Psychiatry. In addition, there are more than 100 outreach clinics, hospital/health system affiliations, and telehealth sites. U.S. News & World Report placed us among the top one percent of all American hospitals, with 11 specialties in the top 50. The MUSC Medical Center is also one of only three Magnet designated hospitals in South Carolina.