Campaign Manager, Integrated Marketing

Medical University of South Carolina; Charleston (SC); On-site; USD 90,000 - 120,000; Full time

Job summary

The Integrated Marketing Campaign Manager at Medical University of South Carolina will lead development and execution of integrated marketing campaigns across clinical, academic, and enterprise priorities. You will translate strategy into coordinated plans across paid, earned, shared, and owned channels, collaborating with internal teams and external partners to move campaigns from concept to impact.

This on-site role in downtown Charleston requires strong project management, data-driven

Qualifications

• Bachelor’s degree or equivalent experience; degree in marketing, communications, business, or a related field preferred.
• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi‑channel paid campaigns, digital journeys, demand generation, campaign measurement, and data‑driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem‑solving, interpersonal, written communication, and agency‑management skills.
• Experience placing or coordinating paid media across traditional and digital channels, including direct engagement with publishers, media vendors or platform partners.

Responsibilities

• Leads development and execution of integrated marketing campaigns across MUSC clinical, academic, university, or enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality. Reports campaign outcomes in dashboards and insight summaries.

Skills

Project management

Campaign optimization

Interpersonal skills

Agency management

Data-driven decision making

Education

Bachelor’s degree or equivalent experience

Tools

Paid media

PESO channel strategies

Digital marketing

Job description

Job Description Summary

If you’re passionate about crafting innovative, high-impact marketing campaigns, and you thrive on driving change – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina.

We are seeking an agile, versatile marketer who can develop and execute integrated campaigns across multiple clinical service lines within our health system, as well as support marketing initiatives for the university’s academic colleges. This hands‑on individual contributor will serve as a relationship manager to key internal stakeholders, meeting regularly to align on strategic outcomes that inform campaign planning.

The Integrated Marketing Campaign Manager will facilitate horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, and will work with external agency partners to deliver campaigns. The role emphasizes speed to market, audience journey development, messaging, brand strength, and measurable results. Experience executing paid, earned, shared, and owned (PESO) channel strategies is required. In addition to managing marketing campaigns, the manager will also play an operational role in supporting MUSC Marketing’s planning processes across the team.

This is an on‑site role in downtown Charleston. Compensation expectations must be provided on the application to be considered.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC002311 SYS - Marketing Campaigns

Pay Rate Type

Salary

Pay Grade

Health-32

Scheduled Weekly Hours

40

Work Shift

Job Description

Principal Accountabilities

• 30% - Leads development and execution of integrated marketing campaigns across MUSC clinical, academic, university, or enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• 20% - Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality. Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries.
• 20% - Negotiates and executes select paid media placements for our full Marketing team; works directly with publishers, media outlets, and vendors when appropriate to improve speed to market, increase flexibility, and reduce agency-related costs.
• 20% - Supports enterprise marketing planning efforts by coordinating inputs across service lines and regional markets. Facilitates planning sessions, develops presentations and planning deliverables, tracks decisions and action items, and plays a support role in crafting a cohesive enterprise marketing plan.
• 10% - Serves as a day‑to‑day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.

Leadership Success Profile

• Connects campaign activity to clear business and audience outcomes, reports progress consistently, and optimizes based on results.
• Balances strategic thinking with hands‑on execution and prioritizes work that produces measurable impact.
• Takes proactive ownership of campaign plans, timelines, decisions, documentation, and follow‑through.
• Moves quickly from problem identification to practical, data‑informed solutions and recommendations.
• Collaborates effectively across functions, works comfortably in ambiguity, and adapts with agility as priorities evolve.

Additional Job Description

Position Qualifications

• Bachelor’s degree or equivalent experience; degree in marketing, communications, business, or a related field preferred.
• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi‑channel paid campaigns, digital journeys, demand generation, campaign measurement, and data‑driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem‑solving, interpersonal, written communication, and agency‑management skills.
• Experience placing or coordinating paid media across traditional and digital channels, including direct engagement with publishers, media vendors or platform partners.

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees