Campaign Manager, Integrated Marketing, Neurosciences

C002 Medical University Hospital Authority (MUHA); United States; Vor Ort; USD 90.000 - 115.000; Vollzeit

Zusammenfassung

Medical University of South Carolina is seeking a Campaign Manager to translate Neurosciences service line priorities into audience-focused, measurable campaigns and to connect patients with MUSC's neurological care. This on-site role in downtown Charleston requires agile, hands-on leadership and strong collaboration with internal teams and external agencies.

You will develop audience journeys, messaging, and channel plans while tracking outcomes and optimizing performance across paid, earned,

Qualifikationen

• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.

Aufgaben

• Leads development and execution of integrated marketing campaigns for Neurosciences across MUSC clinical, academic, research, and enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners.
• Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries. Monitors performance, identifies optimization opportunities, and recommends adjustments based on results.
• Serves as a day-to-day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.
• Uses market research, business intelligence, CRM data, analytics, and other inputs to develop focused, measurable programs and demonstrate business impact.

Kenntnisse

Project management

Problem-solving

Interpersonal skills

Written communication

Agency-management

Multi-channel marketing

Campaign measurement

Data-driven optimization

Ausbildung

Bachelor's degree in marketing, communications, business, or related field

Jobbeschreibung

Job Description Summary

If you're passionate about crafting innovative, high-impact marketing campaigns and thrive on driving change, we want to hear from you. Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. From complex stroke care and cerebrovascular disease management to discovery in brain health and neurodegenerative disease, MUSC Neurosciences brings together clinical care, research, and education to improve outcomes for patients across South Carolina. The Campaign Manager will support this work by translating service line priorities into audience-focused, measurable campaigns that connect patients and families with MUSC's specialized neurological care. We are looking for a nimble, agile marketer to build integrated campaigns for Neurosciences. This hands-on individual contributor will serve as a relationship manager to key internal stakeholders, meeting regularly to align on strategic outcomes that inform campaign planning.

The Campaign Manager will facilitate horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, and will work with external agency partners to deliver integrated campaigns. The role emphasizes speed to market, audience journey development, messaging, brand strength, and measurable results. Experience executing paid, earned, shared, and owned (PESO) channel strategies is required. This is an on-site role in downtown Charleston.

Principal Accountabilities

• 30% - Leads development and execution of integrated marketing campaigns for Neurosciences across MUSC clinical, academic, research, and enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• 20% - Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed to market and executional quality.
• 20% - Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries. Monitors performance, identifies optimization opportunities, and recommends adjustments based on results.
• 15% - Serves as a day-to-day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.
• 15% - Uses market research, business intelligence, CRM data, analytics, and other available inputs to develop focused, measurable programs and demonstrate business impact. Adheres to MUSC policies, procedures, and standards, and performs other duties as assigned.

Leadership Success Profile

• Connects campaign activity to clear business and audience outcomes, reports progress consistently, and optimizes based on results.
• Balances strategic thinking with hands-on execution and prioritizes work that produces measurable impact.
• Takes proactive ownership of campaign plans, timelines, decisions, documentation, and follow-through.
• Moves quickly from problem identification to practical, data-informed solutions and recommendations.
• Collaborates effectively across functions, works comfortably in ambiguity, and adapts with agility as priorities evolve.

Additional Job Description Position Qualifications

• Bachelor's degree or equivalent experience; degree in marketing, communications, business, or a related field preferred.
• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem-solving, interpersonal, written communication, and agency-management skills.

Medical University of South Carolina is an Equal Opportunity Employer.

MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations.

All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

Thank you for wanting to be part of the Medical University of South Carolina team. Whether you want to teach the next generation of health care leaders, innovate new business models, discover the next breakthrough or provide patient care, there's a role for you that fuels your passion and takes advantage of your skills. There are career opportunities available in academics, research, hospital medicine, physician practices and support services, from patient billing to IT. As an applicant, you can search jobs for all MUSC entities as well as search by category and location. MUSC attracts more than $250 million annually in research funding, making it the biggest magnet for biomedical, extramural research dollars of all institutions of higher learning in South Carolina. The Clinical and Translational Science Award (CTSA) Program aims to advance clinical and translational science to increase the speed at which new treatments become available to patients. MUSC Health, the clinical enterprise, operates a 750 bed medical center, which includes a nationally recognized Children’s Hospital, the Ashley River Tower (cardiovascular, digestive disease, and surgical oncology), Hollings Cancer Center (one of fewer than 70 elite National Cancer Institute designated centers), a Level I Trauma Center and the Institute of Psychiatry. In addition, there are more than 100 outreach clinics, hospital/health system affiliations, and telehealth sites. U.S. News & World Report placed us among the top one percent of all American hospitals, with 11 specialties in the top 50. The MUSC Medical Center is also one of only three Magnet® designated hospitals in South Carolina.