Integrated Campaign Manager — Health System (PESO)

Medical University of South Carolina; Charleston (SC); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

The Integrated Marketing Campaign Manager at Medical University of South Carolina will lead development and execution of integrated marketing campaigns across clinical, academic, and enterprise priorities. You will translate strategy into coordinated plans across paid, earned, shared, and owned channels, collaborating with internal teams and external partners to move campaigns from concept to impact.

This on-site role in downtown Charleston requires strong project management, data-driven

Qualifications

• Bachelor’s degree or equivalent experience; degree in marketing, communications, business, or a related field preferred.
• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi‑channel paid campaigns, digital journeys, demand generation, campaign measurement, and data‑driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem‑solving, interpersonal, written communication, and agency‑management skills.
• Experience placing or coordinating paid media across traditional and digital channels, including direct engagement with publishers, media vendors or platform partners.

Responsabilités

• Leads development and execution of integrated marketing campaigns across MUSC clinical, academic, university, or enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality. Reports campaign outcomes in dashboards and insight summaries.

Connaissances

Project management

Campaign optimization

Interpersonal skills

Agency management

Data-driven decision making

Formation

Bachelor’s degree or equivalent experience

Outils

Paid media

PESO channel strategies

Digital marketing

Description du poste

The Integrated Marketing Campaign Manager at Medical University of South Carolina will lead development and execution of integrated marketing campaigns across clinical, academic, and enterprise priorities. You will translate strategy into coordinated plans across paid, earned, shared, and owned channels, collaborating with internal teams and external partners to move campaigns from concept to impact.

This on-site role in downtown Charleston requires strong project management, data-driven