Insurance Product Marketing Specialist: Launch & Campaigns

Manulife/John Hancock; Boston (MA); Hybrid; USD 62,000 - 103,000; Full time

Benefits offered by this job

Health and dental care

Vision and mental health benefits

Disability and life insurance

401(k) retirement plans

Job summary

Manulife/John Hancock seeks a Product Marketing Specialist to support marketing initiatives for life insurance products. You will partner with Product Marketing Managers and cross-functional teams to bring product stories to market, assist launches, and develop compelling marketing materials for advisors, partners, and customers.

The role emphasizes strong communication, organization, and a学习 mindset in a regulated industry, with opportunities to work on campaigns, content, and project

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field with 2–5 years of experience.
• Familiarity with life insurance or financial services is a plus.
• Proficiency in marketing automation and digital platforms.
• Strong written and verbal communication skills.
• Experience with Generative AI for content and growth is a plus.

Responsibilities

• Contribute to execution of product launches and campaigns across digital channels.
• Assist in writing, development, execution, and measurement of campaigns.
• Leverage media types to drive campaigns: email, social, ads, and websites.
• Use Generative AI to create personalized content for segments.
• Evaluate campaign success using analytics and market data.
• Coordinate with creative, editorial, digital, and compliance teams.
• Engage with Distribution, Product Management, New Business and Inforce for feedback.
• Support creation and maintenance of marketing plan deliverables.
• Help manage day-to-day marketing projects and workflows in Work Zone.

Skills

Marketing

Communications

Project management

Copywriting

Digital marketing

AI content generation

PowerPoint

Excel

Word

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Marketing automation platforms

A/B testing tools

Microsoft Office

Job description

Manulife/John Hancock seeks a Product Marketing Specialist to support marketing initiatives for life insurance products. You will partner with Product Marketing Managers and cross-functional teams to bring product stories to market, assist launches, and develop compelling marketing materials for advisors, partners, and customers.

The role emphasizes strong communication, organization, and a学习 mindset in a regulated industry, with opportunities to work on campaigns, content, and project