Assistant Product Marketing Manager

John Hancock; Boston (MA); Hybrid; USD 62,000 - 103,000; Full time

Job summary

John Hancock is seeking a Product Marketing Specialist to support the development and execution of marketing initiatives for life insurance products. You will work with Product Marketing Managers and cross-functional partners to bring product stories to market, assist launches, and create marketing and sales materials for advisors, partners, and customers.

The ideal candidate is a strong communicator, highly organized, and eager to learn the fundamentals of product marketing in a regulated

Qualifications

• Bachelor's degree in Marketing, Communications, or related field required; 2–5 years of experience preferred.
• Familiarity with life insurance and financial services insurance industry a plus.
• Proficiency in marketing automation and digital marketing platforms a plus.
• Strong project management skills and ability to manage multiple priorities and deadlines.
• Exceptional written and verbal communication skills; strong copy-editing abilities.
• Knowledge of Generative AI tools to drive business growth and innovation is a plus.

Responsibilities

• Contributes to execution of product launches and campaigns across digital, media, and social channels for life insurance products.
• Assists in writing, development, execution, and measurement of product launches and marketing campaigns.
• Uses various media (email, social, digital ads, website experiences) to drive campaigns.
• Utilizes Generative AI to create personalized content and data-driven strategies for customer segments.
• Evaluates campaign success using analytics and market comparisons.
• Supports relationships with creative, editorial, digital, and compliance teams.

Skills

Marketing

Communications

Project management

Writing

Copy-editing

Generative AI

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft PowerPoint

Excel

Word

Job description

The Product Marketing Specialist supports the development and execution of marketing initiatives for John Hancock’s insurance products. This role works closely with Product Marketing Managers and cross-functional partners to help bring product stories to market, support launch activities, and create marketing and sales materials that engage advisors, partners, and customers. The ideal candidate is a strong communicator, highly organized, and eager to learn the fundamentals of product marketing in a regulated industry. You will gain experience supporting product launches, campaign execution, content development, and cross‑functional project coordination while contributing to the success of John Hancock's insurance business.

Position Responsibilities

• Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products
• Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners
• Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
• Utilizes Gen AI to create personalized content and develop data‑driven strategies for specific customer segments
• Evaluates campaign success using analytics relative to competitor activities and current market conditions
• Helps manage the relationships with creative, editorial, digital and compliance teams within the area
• Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs
• Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up‑to‑date on digital platforms
• Helps manage the day‑to‑day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)

Candidate

The ideal candidate will have a background in marketing with preferred experience in the life insurance space and will be passionate about bringing excitement to these experiences.

What We Are Looking For

• A minimum of a bachelor's degree in Marketing, Communications, or a related field of study with a minimum of 2-5 years of experience.
• Familiarity with the life insurance and financial services insurance industry a plus
• Proficiency in marketing automation and digital marketing platforms a plus
• Strong project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines
• Exceptional written and verbal communication skills
• Strong writing and copy‑editing abilities
• Knowledge using Generative AI tools to drive business growth and innovation, is a plus
• Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word

When You Join Our Team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location

Boston, Massachusetts

Working Arrangement

Hybrid

Salary range is expected to be between

$61,875.00 USD - $103,125.00 USD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑and‑long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights

Family & Medical Leave Employee Polygraph Protection Right to Work E-Verify

Company: John Hancock Life Insurance Company (U.S.A.)