Channel Marketing Specialist – Digital Campaigns

Transamerica; Denver (CO); Hybrid; USD 65,000 - 74,000; Full time

Benefits offered by this job

Competitive Pay

Bonus for Eligible Employees

Benefits Package

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Medical Insurance

Dental Insurance

Vision Insurance

PTO 160 hours

Job summary

Transamerica is seeking a Marketing - General professional to execute cross-functional campaigns for annuity products. You will manage digital activities across websites, social channels, email, and collateral, collaborating with Sales and Product to drive campaign success.

The role requires a Bachelor’s degree in marketing or related field and 2+ years in marketing communications or digital marketing. A hybrid work setup and comprehensive benefits are offered.

Qualifications

• Bachelor’s degree in marketing, business, communications, or equivalent experience.
• 2+ years in marketing communications, digital marketing or project management.
• Experience executing digital campaigns and marketing programs.
• Understanding of traditional and digital platforms.
• Technical acumen and creative thinking.
• Strong communication and relationship-building skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Execute cross-functional marketing campaigns to support annuity product sales.
• Manage digital and promotional activities across websites, social media, blogs, email and collateral.
• Participate in discussions on planning, campaign development, and program execution.
• Evaluate project effectiveness using qualitative and quantitative methods.
• Partner with creative team to develop assets and copy for campaigns.
• Adhere to processes and workflows for end-to-end campaign execution.
• Assist in analytics reporting and translate learnings into plans.
• Collaborate with Sales and Product to develop and run campaigns.

Skills

Marketing communications

Digital marketing

Project management

Campaign planning

Multichannel marketing

Creative thinking

Communication skills

Education

Bachelor’s degree in marketing, business, communications, or equivalent experience

Tools

CMD

CRM

DAM

Workflow

Salesforce Marketing Cloud

Workfront

Job description

Transamerica is seeking a Marketing - General professional to execute cross-functional campaigns for annuity products. You will manage digital activities across websites, social channels, email, and collateral, collaborating with Sales and Product to drive campaign success.

The role requires a Bachelor’s degree in marketing or related field and 2+ years in marketing communications or digital marketing. A hybrid work setup and comprehensive benefits are offered.