Product Marketing Manager (Insurance)

OAC Group Limited; American Samoa; On-site; USD 100,000 - 165,000; Full time

Job summary

OAC Group Limited is seeking an experienced Product Marketing Leader to craft and drive go-to-market strategies for new and existing products in the insurance/financial sector. You will shape content, messaging, and partnerships while guiding a team of professionals to deliver high-impact campaigns.

Your role will involve managing agencies, coordinating cross-functional teams, and steering projects from concept to rollout, with a focus on results and business impact.

Qualifications

• Education: Degree holder in Marketing, Communications, Business Administration, or a related discipline.
• Experience: 8-10 years of solid experience in product marketing, integrated marketing communications, or brand strategy within the insurance/financial sector (with at least 3 years at managerial level).
• (Candidates with less experience will be considered for Assistant Manager).
• Core Skills: Outstanding copywriting and editorial skills in both English and Chinese; proficient in standard office applications and Chinese word processing.
• Soft Skills: Results-driven, innovative thinker, detail-oriented, with strong business acumen and project management capabilities.
• Collaboration: Proven ability to work cross-functionally across multi-disciplinary teams.

Responsibilities

• Go-to-Market Strategy: Formulate and execute multi-channel marketing strategies for new and existing product launches, from initial concept to final rollout.
• Content & Messaging: Develop compelling brand positioning, messaging frameworks, and customer-centric content across various media formats.
• Agency & Vendor Management: Partner with creative agencies and external vendors to design high-quality sales enablement materials, including videos, digital tools, and sales kits.
• Innovation & Partnerships: Explore innovative promotional channels, digital touchpoints, and third-party strategic collaborations to drive product awareness and business performance.
• Team Leadership & Projects: Provide guidance and mentorship to junior team members, ensuring operational excellence across all project deliverables.

Skills

Copywriting

Editorial skills

Cross-functional collaboration

Project management

Education

Marketing degree

Job description

Go-to-Market Strategy: Formulate and execute multi-channel marketing strategies for new and existing product launches, from initial concept to final rollout.

Content & Messaging: Develop compelling brand positioning, messaging frameworks, and customer-centric content across various media formats.

Agency & Vendor Management: Partner with creative agencies and external vendors to design high-quality sales enablement materials, including videos, digital tools, and sales kits.

Innovation & Partnerships: Explore innovative promotional channels, digital touchpoints, and third-party strategic collaborations to drive product awareness and business performance.

Team Leadership & Projects: Provide guidance and mentorship to junior team members, ensuring operational excellence across all project deliverables.

Requirements & Qualifications

Education: Degree holder in Marketing, Communications, Business Administration, or a related discipline.

Experience: 8-10 years of solid experience in product marketing, integrated marketing communications, or brand strategy within the insurance/financial sector (with at least 3 years at managerial level).

(Candidates with less experience will be considered for Assistant Manager).

Core Skills: Outstanding copywriting and editorial skills in both English and Chinese; proficient in standard office applications and Chinese word processing.

Soft Skills: Results-driven, innovative thinker, detail-oriented, with strong business acumen and project management capabilities.

Collaboration: Proven ability to work cross-functionally across multi-disciplinary teams.