Product Marketing Specialist

Manulife/John Hancock; Boston (MA); Híbrido; USD 62 000 - 103 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health and dental care

Vision and mental health benefits

Disability and life insurance

401(k) retirement plans

Resumo da oferta

Manulife/John Hancock seeks a Product Marketing Specialist to support marketing initiatives for life insurance products. You will partner with Product Marketing Managers and cross-functional teams to bring product stories to market, assist launches, and develop compelling marketing materials for advisors, partners, and customers.

The role emphasizes strong communication, organization, and a学习 mindset in a regulated industry, with opportunities to work on campaigns, content, and project

Qualificações

• Bachelor's degree in Marketing, Communications, or a related field with 2–5 years of experience.
• Familiarity with life insurance or financial services is a plus.
• Proficiency in marketing automation and digital platforms.
• Strong written and verbal communication skills.
• Experience with Generative AI for content and growth is a plus.

Responsabilidades

• Contribute to execution of product launches and campaigns across digital channels.
• Assist in writing, development, execution, and measurement of campaigns.
• Leverage media types to drive campaigns: email, social, ads, and websites.
• Use Generative AI to create personalized content for segments.
• Evaluate campaign success using analytics and market data.
• Coordinate with creative, editorial, digital, and compliance teams.
• Engage with Distribution, Product Management, New Business and Inforce for feedback.
• Support creation and maintenance of marketing plan deliverables.
• Help manage day-to-day marketing projects and workflows in Work Zone.

Conhecimentos

Marketing

Communications

Project management

Copywriting

Digital marketing

AI content generation

PowerPoint

Excel

Word

Formação académica

Bachelor's degree in Marketing, Communications, or related field

Ferramentas

Marketing automation platforms

A/B testing tools

Microsoft Office

Descrição da oferta de emprego

The Product Marketing Specialist supports the development and execution of marketing initiatives for John Hancock’s insurance products. This role works closely with Product Marketing Managers and cross-functional partners to help bring product stories to market, support launch activities, and create marketing and sales materials that engage advisors, partners, and customers. The ideal candidate is a strong communicator, highly organized, and eager to learn the fundamentals of product marketing in a regulated industry. You will gain experience supporting product launches, campaign execution, content development, and cross‑functional project coordination while contributing to the success of John Hancock's insurance business.

Position Responsibilities:

• Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products
• Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners
• Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
• Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments
• Evaluates campaign success using analytics relative to competitor activities and current market conditions
• Helps manage the relationships with creative, editorial, digital and compliance teams within the area
• Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs
• Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms
• Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)

Candidate:

The ideal candidate will have a background in marketing with preferred experience in the life insurance space and will be passionate about bringing excitement to these experiences.

What we are looking for:

• A minimum of a bachelor's degree in Marketing, Communications, or a related field of study with a minimum of 2-5 years of experience.
• Familiarity with the life insurance and financial services insurance industry a plus
• Proficiency in marketing automation and digital marketing platforms a plus
• Strong project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines
• Exceptional written and verbal communication skills
• Strong writing and copy-editing abilities
• Knowledge using Generative AI tools to drive business growth and innovation, is a plus
• Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word

When you join our team:

We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see. #LI-JH

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment.

A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location Boston, Massachusetts Working Arrangement Hybrid

Salary range is expected to be between $61,875.00 USD - $103,125.00 USD. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Benefits

• Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Know Your Rights

Family & Medical Leave

Employee Polygraph Protection

Right to Work

E-Verify

Company: John Hancock Life Insurance Company (U.S.A.)

We’re Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and industry-leading AI, and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go. We’re proud of our accomplishments and recognition. Recent awards include: 2026 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World’s Best Employers 2025 Financial Times World’s Best Employers Asia-Pacific 2026 We’ve been recognized as one of Canada’s Top 100 Employers 2026 #1 Life Insurer for AI Maturity by Evident 2026

Our ambition is to be the number one choice for customers. Learn more at https://www.manulife.com/.