Insights Lead: Consumer & Brand Strategy

Chewy, Inc.; Plantation (FL); Presencial; USD 96.000 - 153.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

Parental leave

Employee discounts

Telemedicine

Descripción de la vacante

Chewy is seeking a Consumer Insights Manager to lead research projects and strengthen a consumer-centric approach. You will work with Marketing, Analytics, Product, and customer teams to connect insights across brand health, behavior, and market intelligence.

The role requires hands-on research leadership, data storytelling, and the ability to translate findings into actionable business decisions that impact Chewy’s customer experience and marketing strategies.

Formación

• Bachelor's degree in marketing, business, statistics, or related field, or equivalent practical experience.
• 5+ years in consumer insights, market research, analytics, or related field.
• Collaborative, proactive partner across teams in a fast-paced environment.
• End-to-end design and execution of quantitative and qualitative research; independently lead scoped studies.
• Strong analytical foundation; work with cross-tabs, trends, and multiple data sources.
• Brand measurement experience including funnel, equity, and NPS tracking.
• Familiarity with media/audience measurement and syndicated tools.
• Insight synthesis and storytelling with clear business implications.
• Executional discipline with project management and timely delivery.
• Vendor coordination and stakeholder communication skills.

Responsabilidades

• Lead defined research projects from business question through approach, fieldwork, analysis, and final story.
• Manage brand tracking programs and evaluate campaign performance.
• Integrate findings across surveys, behavioural metrics, syndicated data, and prior research.
• Translate findings into concise reports and actionable business recommendations.
• Run recurring insights workflows; manage DIY survey platform and omnibus.
• Size and profile priority audiences; translate inputs for strategy, planning, and activation.
• Apply cultural insights to marketing and customer experiences.
• Develop repeatable scorecards and benchmarks for upper-funnel metrics.
• Review survey design, samples, data tables, and outputs for quality.
• Partner with senior leaders on high-impact analyses and timelines.
• Present findings in stakeholder sessions and support implementation.

Conocimientos

Consumer insights

Quantitative research

Qualitative research

Brand measurement

Audience measurement

Storytelling

Project management

Cross-functional collaboration

Data analysis

Vendor management

Educación

Bachelor's degree

Herramientas

Survey platforms

Excel

Nielsen

MRI-Simmons

Numerator

YouGov

Descripción del empleo

Chewy is seeking a Consumer Insights Manager to lead research projects and strengthen a consumer-centric approach. You will work with Marketing, Analytics, Product, and customer teams to connect insights across brand health, behavior, and market intelligence.

The role requires hands-on research leadership, data storytelling, and the ability to translate findings into actionable business decisions that impact Chewy’s customer experience and marketing strategies.