Insights Analytics Analyst: Dashboards & Growth

Adelphi Group; United States; On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media is seeking an Analyst, Analytics/Insights to uncover actionable insights and drive growth through data-driven solutions. You will design dashboards, reports, and analytics recommendations leveraging marketing analytics expertise across media, website, and social channels.

You will extract and validate data, use Google Analytics, Adobe, DCM, and other sources to summarize insights, and develop automated dashboards in PowerBI and Tableau to support strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred).
• Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing).
• Proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches.
• Adaptability to thrive in a fast-paced environment and respond to changing business needs.
• Ability to drive business growth through data-driven insights.

Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms.
• Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and data sources to collect and summarize insights.
• Develop dashboards (PowerBI, Tableau) using summarized data to support decisions.
• Design, implement, and validate tracking tags (UTM, GTM) for measurement.
• Analyze data to provide actionable commentary, findings, and observations for stakeholders.

Skills

Excel

PowerPoint

SQL

R

Python

UTM tagging

Tableau

Power BI

Google Data Studio

Datorama

Education

Bachelors in Marketing/Media

Data analytics coursework

Tools

Tableau

Power BI

Google Data Studio

Datorama

Job description

Omnicom Media is seeking an Analyst, Analytics/Insights to uncover actionable insights and drive growth through data-driven solutions. You will design dashboards, reports, and analytics recommendations leveraging marketing analytics expertise across media, website, and social channels.

You will extract and validate data, use Google Analytics, Adobe, DCM, and other sources to summarize insights, and develop automated dashboards in PowerBI and Tableau to support strategic decisions.