Insights & Analytics Associate: MMM, Attribution & Growth

Bank of America Corporation; Charlotte (NC); On-site; USD 123,000 - 182,000; Full time

Benefits offered by this job

Discretionary incentive

Benefits eligible

Job summary

Bank of America Corporation is seeking a Media Modeling Associate in the Analytics, Modeling and Insights (AMI) organization. The role turns market, media, and consumer data into clear, actionable insights to guide business decisions.

It blends insights strategy with hands-on analytics, bridging modeling work and business partners. Ideal candidates combine marketing and analytics experience, can bridge modeling with business needs, and drive cross-functional collaboration to deliver actionable

Qualifications

• Combined marketing and analytics background, with marketing and analytics experience.
• Working knowledge of MMM, attribution, customer analytics, or similar modeling approaches.
• Strong communication skills and ability to translate analytical findings into business recommendations.
• Strong problem-solving and insight-generation skills with curiosity to go beyond data.
• Project management skills including planning, timelines, and prioritization across multiple workstreams.
• Technical and data skills including fluency in Python and SQL; knowledge of databases and data structures used in modeling; experience with BI platforms.

Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools.
• Interpret model outputs from MMM, attribution, and customer analytics to identify drivers and opportunities.
• Generate insights and recommendations tied to business outcomes to inform marketing and strategy.
• Develop project plans and track timelines for insights initiatives.
• Work with cross-functional teams to deliver work and move recommendations into action.
• Communicate with business partners and stakeholders to align priorities and support decision-making.

Skills

Marketing analytics

MMM

Attribution

Customer analytics

Python

SQL

Databases Teradata

Oracle

Hadoop

SAS-Grid

Starburst

Tableau

MicroStrategy

ThoughtSpot

AI tools

Copilot

Communication

Project management

Cross-functional collaboration

Tools

Tableau

MicroStrategy

ThoughtSpot

Microsoft Copilot

GitHub Copilot

Job description

Bank of America Corporation is seeking a Media Modeling Associate in the Analytics, Modeling and Insights (AMI) organization. The role turns market, media, and consumer data into clear, actionable insights to guide business decisions.

It blends insights strategy with hands-on analytics, bridging modeling work and business partners. Ideal candidates combine marketing and analytics experience, can bridge modeling with business needs, and drive cross-functional collaboration to deliver actionable