Insights & Modeling Analyst – Consumer & SMB

Bank of America Corporation; Newark (DE); On-site; USD 90,000 - 130,000; Full time

Job summary

Bank of America is seeking a Media Modeling Associate within the Analytics, Modeling and Insights (AMI) organization. The role blends insights strategy with hands-on analytics to turn market, media, and consumer data into actionable guidance for business decisions.

A hybrid professional with experience in marketing analytics, modeling, and project management will bridge technical work and business needs, coordinating across teams and timelines to drive better decisions.

Qualifications

• Combined marketing and analytics background with modeling exposure.
• Knowledge of MMM, attribution, and customer analytics; able to interpret outputs.
• Strong communication and relationship-building skills for business partners.
• Project management across multiple workstreams and timelines.
• Fluency in Python and SQL; familiarity with relational/non-relational databases and BI tools.

Responsibilities

• Understand data foundation by working with databases and AI-enabled tools to know data structures used as model inputs.
• Interpret model outputs from MMM, attribution, and customer analytics to identify drivers and opportunities.
• Generate insights and recommendations clear and tied to business outcomes.
• Develop project plans and track timelines for insights initiatives.
• Work with cross-functional teams to deliver work and move recommendations into action.
• Communicate with business partners and stakeholders to align priorities and support decision-making.

Skills

Marketing analytics

Insights consulting

Project management

Communication skills

Python

SQL

MMM/attribution

Business storytelling

Tools

Tableau

MicroStrategy

ThoughtSpot

Teradata

Oracle

Hadoop

SAS-Grid

Starburst

Job description

Bank of America is seeking a Media Modeling Associate within the Analytics, Modeling and Insights (AMI) organization. The role blends insights strategy with hands-on analytics to turn market, media, and consumer data into actionable guidance for business decisions.

A hybrid professional with experience in marketing analytics, modeling, and project management will bridge technical work and business needs, coordinating across teams and timelines to drive better decisions.